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Tropical MBA: Entrepreneurship & Founder Lifestyle

Episode 151: TMBA 151 (TTR22) – 4th Dimension Copywriting (and Why You Shouldn’t Bother with Keyword Research)

Tropical MBA: Entrepreneurship & Founder Lifestyle

Dan Andrews; Ian Schoen

Digital Nomad, Business, Ecommerce, Society & Culture, Amazon, Founders, Cash Flow, Places & Travel, Founder, Business Owner, Cashflow, Management, Entrepreneurship, Million, Operator, Operations, Profits, Distributed Team

4.9527 Ratings

🗓️ 23 November 2012

⏱️ 19 minutes

🧾️ Download transcript

Summary

It’s time for another Tropical Talk Radio podcast, which gets published every Friday afternoon (Hong Kong time).

In this week’s episode I respond to a few reader emails I received this week.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, hey, hey, it's Tropical Talk Radio.

0:01.6

It's the magic hour.

0:02.6

Friday night, happy, happy hour, everybody.

0:05.1

What do you say?

0:05.6

We hit the tunes.

0:07.6

Yeah, buddy, you've downloaded Tropical Talk Radio

0:10.3

where we talk about all things,

0:12.0

entrepreneurship, travel, and lifestyle.

0:14.5

If you're interested in more about this program,

0:16.7

check out Tropical MBA.com.

0:19.2

And if you sign up for our mailing list, I will personally send you 50 free podcast episodes

0:24.7

that take you along on our journey and expose the insider story on how we started a million

0:30.4

dollar honest to goodness product business while we travel the globe.

0:35.5

Hey, thank you so much for joining me. This is Tropical Talk Radio. Fourth

0:40.3

Dimensional copywriting and why keyword research is dead. Today we are going to talk about a

0:45.8

getting started script. How do you get started when you just got an idea, you got a job, you

0:50.2

got a family, how do you get started on the side with an internet business? We are going to talk about the number one thing that copyrighters don't talk about. And it's interesting because almost every successful copywriter that I know about, I know about them because of this one thing that they're not talking about. So it's like it's that distinction that MJ DeMarco makes. It's like a lot of people in the fast lane tell people to become successful by going in the slow lane.

1:13.3

So we're going to talk about what that is and why that's the fourth dimension of copyrighting.

1:19.3

And we are going to go over some keyword research and SEO stuff.

1:24.2

All right, let's get started.

1:25.1

This is going to be a quick one, some quick audio adrenaline to get you started on your weekend. Matt writes to me and says, look, I'm 38. I live in

1:33.4

the UK. Here's the thing. I have very little capital to invest and my salary isn't that big. So I want

...

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