Episode 132: TMBA 132 (LBP115) – The Most Expensive (But Profitable) Marketing Strategy In Your Arsenal
Tropical MBA: Entrepreneurship & Founder Lifestyle
Dan Andrews; Ian Schoen
4.9 • 527 Ratings
🗓️ 9 August 2012
⏱️ 24 minutes
🧾️ Download transcript
Summary
Dan and Ian and the folks in the August TMBA session have made it through 40 days and nights of rain and wind in Puerto Galera.
Ok, it’s more like 7 days, but 40 sounds way more intense.
With all these businesses working on taking their businesses to the next level, marketing is a key piece of the conversation. Yet there’s so many options when you are setting up your marketing strategy. Some are quick and dirty, some are putting in for some long ball.
How do you choose?
Dan and Ian went back to their notebooks and online archives (thank you GMail!) and sorted through to find the most profitable marketing strategy they had ever implemented. Only problem? It’s also their most expensive.
But when you’re a serious lifestyle business baller, you realize that sometimes you’ve gotta make the investment of resources to get the explosion of customers.
Transcript
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| 0:00.0 | So it actually, there's something else I want to bring up about this too that I forgot. |
| 0:04.7 | So you can say whatever you want. |
| 0:06.3 | But I'm happy to take the floor and dominate the microphone. |
| 0:08.6 | No, go ahead. |
| 0:09.1 | Go ahead. |
| 0:10.7 | I got nothing. |
| 0:16.2 | Hey, podcast, listener. |
| 0:17.8 | Even if you are alone in your entrepreneurial pursuit, know that today, right |
| 0:21.5 | now in your earbuds, you are joined by thousands of entrepreneurs all around the globe, seeking |
| 0:26.9 | to do the same thing you are. |
| 0:28.7 | If you want to know more about this program or this podcast, or want to get barraged by a lot |
| 0:33.7 | of annoying pop-ups, check out our website, Lifestyle Business Podcast.com. |
| 0:44.3 | Yeah, buddy, it's Thursday morning. |
| 0:45.8 | That means it's time for another Lifestyle Business Podcast. |
| 0:48.9 | Today I am joined by my co-hostess with the most. |
| 0:52.4 | It's the Thrilla in Manila. |
| 0:53.9 | Ian, welcome to the program, sir. Please talk directly with the mic. the thriller in manila Ian welcome to the program sir please talk |
| 0:56.2 | directly to the mic hey how's it going all right if you guys stick around at the end of the show |
| 1:00.6 | Ian and I will share with you the most expensive marketing tactic in any business possibly the most |
| 1:05.7 | profitable as well as a new guru level productivity tip for Mac users. |
| 1:13.7 | Are there any PC users left in the lifestyle? |
| 1:16.5 | Here at the tropical MBA, we're like 90% Mac. |
... |
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