Episode 113: What to do when you Have an Audience and Product but no Sales (FS113)

The Fizzle Show

fizzle.co

Entrepreneurship, Business, Careers, Freelancing, Marketing, Small Business

4.8 • 648 Ratings

🗓️ 3 June 2015

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

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Summary

    <p><a href="http://fizzleshow.co/113">http://fizzleshow.co/113</a> - Mary is in a tight spot. After growing her audience, keeping them engaged, and making her product, she's realized sales are not what she thought they would be. In this episode we sort of virtually consult Mary about her business, developing ideas for her and anyone else in a similar situation, handling stuff like: - Doing back of the napkin math to see how much of anything you need to sell to pay your bills. - Lots of candid conversation about how we view traffic and conversion. - How to develop ideas for "what's next" strategies. - How to discover debilitating expectations (and correct them). Have you ever had to go back to the drawing board after you hit a wall of disappointment? If you haven't yet... you will. This episode is an *excellent* guide through that process; how to think about it, how to develop strategies, where to find inspiration. Enjoy!</p>

Transcript

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0:00.0	Hello and welcome to the Fizzle Show.
0:07.0	Oh yeah.
0:10.0	Oh yeah, another episode of The Fizzle Show.
0:13.9	This is the Fizzle Show. Too many small businesses fail.
0:17.1	These are great businesses. These are businesses started by founders who are interesting and not douchebags necessarily. And we're here to discuss why these small businesses
0:26.6	fail. What's the difference between those founders who fizzle out and those who buzz and crackle
0:32.1	with creativity, impact, potential, and purpose? And every Friday, we publish another conversation about entrepreneurship in general and
0:40.7	building a thriving audience in the battle of supporting yourself, doing something that you
0:44.9	actually care about.
0:47.5	Your hosts are, today there are four of us.
0:50.2	Steph is back, okay?
0:52.0	First of all, there's Corbett Barr, the experienced one.
0:54.5	He's our CEO here at Fizzle.
0:56.5	Then there's Barrett Brooks, the young booksmart marketer.
0:59.7	And head of growth here at Fizzle, not just because he has a big head.
1:03.2	Get it, head of growth, growth, big head.
1:06.0	Steph Crowder rhymes with Chowder, our director of member services,
1:10.5	and me, Chase Reeves,
1:11.7	the Hart and Chutzpah rooted creative director here at Fizzle.
1:16.0	So, on the show today, Mary is in a tight spot.
1:20.6	After growing her audience, keeping them engaged and making her product,
1:25.3	she's realized that sales are not what she thought they would be.
	...

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