Episode 113: The Economics and Ethos of Market Gardening with Jean-Martin Fortier

Regenerative Agriculture Podcast

AEA Marketing

Science, Natural Sciences, Earth Sciences

4.7 • 548 Ratings

🗓️ 9 April 2024

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jean-Martin (JM) Fortier has over 20 years of experience developing, testing, and perfecting biointensive and regenerative growing techniques on his small-scale farms in Quebec that increase the soil's biology to achieve maximum yields on small surfaces.

Jean-Martin's mission is to promote the importance of human-scale regenerative agriculture in creating sustainable and resilient food systems. He achieves this goal by sharing his knowledge and expertise with thousands of farmers through the Market Gardener Institute. JM's multifaceted roles range from CEO to technical specialist, mentor, and positive leader.

In this episode, Jean-Martin and John discuss:

The economics of marketing gardening and direct selling
Benefits of bio-intensive growing
How marketing gardening is an avenue for young people to get into farming
How the right tools enhance efficiency and reduce workload
The need to balance productivity and maintaining a fulfilling lifestyle
The importance of the local food movement and getting people onto farms

Additional Resources

To learn more about Jean-Martin Fortier, please visit: https://www.en.jeanmartinfortier.com/
To check out his courses, visit: https://themarketgardener.com/
To get your copy of The Market Gardener: https://themarketgardener.com/books/the-market-gardener/
To get your copy of The Winter Market Gardener: https://themarketgardener.com/books/the-market-gardener/
To check out apparel created by Jean-Martin, visit: https://growers.co/pages/growing-change-program
Software for small growers, Heirloom: https://heirloom.ag/

About John Kempf
John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it.

Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology.

Support For This Show & Helping You Grow
Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture.

AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA's science-based programs empower farm operations to meet the crop quality markers that matter the most.

AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits.

Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide.

Learn more about AEA's regenerative programs and products: https://www.advancingecoag.com

VIDEO: To learn more from John Kempf about regenerative agriculture, watch this conversation between John and three AEA grower partners about how regenerative agriculture is changing lives and conventional farming: https://youtu.be/n9U6GwbYPDk

Transcript

Click on a timestamp to play from that location

0:00.0	Hi friends, this is John. Welcome back to the regenerative agriculture podcast, where we have all kinds of fun conversations related to growing healthy food and regenerating our soil and growing healthy food for people. I've really been looking forward to this discussion. I have with me today Jean-Martin Fortier, who is a name that I'm sure many of you will recognize and be very familiar with because of his
0:22.1	pioneering work in the market gardening space in Quebec. And he has many people who pay close
0:28.2	attention to the innovations that are coming from their farming operation and are inspired by his work.
0:34.3	So, Jean-Martine, thank you for being here and for being willing to share all of your
0:40.4	wisdom. You've shared information with so many people around the world that I know has inspired
0:45.6	a lot of people. For our listeners who are not familiar with your story, can you tell us a little
0:50.6	bit about your background and your journey, the scope of the work that
0:54.8	you're doing today?
0:56.2	Yeah, sure can.
0:57.3	And if it's easy, you can call me J.M. John.
0:59.9	A lot of folks call me that.
1:01.4	It just goes by that.
1:02.5	And I resonate with it.
1:04.5	But my story, I started farming.
1:07.9	I was in my early 20s.
1:09.5	I'm now 46.
1:13.6	And so it's been more than 20 years of farming. And I've, you know, I've been farming all these years with my wife. We farm La Grelinette, which is our home farm.
1:21.6	People know this farm mostly because of my book, The Market Gardener. It's a pretty well-known book.
1:29.4	It's translated now in 10 languages.
1:31.8	And it's been popular ever since I've really published it.
1:35.1	In the early, it was like 2012 when it came out in English.
1:39.6	But before that, I had been farming my two-acre farm, an acre and a half micro farm for 12 years with my wife.
	...

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