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Decoding Sales

Episode 10: Sales Compensation

Decoding Sales

Peter & Alex

Enterprise Sales, Business, Virtual Selling, Sales, Entrepreneurship, Software Sales

520 Ratings

🗓️ 1 March 2021

⏱️ 36 minutes

🧾️ Download transcript

Summary

  • How sales comp is structured - including real talk about numbers
  • How do you set a quota?
  • More sophisticated bonus structures - how to incentivize business value beyond deal price
  • How to change quotas as the business changes, without burning our your sales team
  • The best compensation plans Peter has seen ... and the worst
  • How to negotiate sales compensation in the hiring process

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Transcript

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0:00.0

Welcome to Decoding Sales.

0:05.0

In this episode, we're going to unravel the mysteries of sales

0:11.0

something that I as an engineer know almost nothing about to unravel the mysteries of sales compensation,

0:12.7

something that I, as an engineer,

0:14.0

know almost nothing about, except that there is usually a concept

0:16.4

of a commission, and it seems like it's really important

0:19.4

because otherwise your sales people don't do a good job.

0:21.7

So in this episode, Peter is going to pull back the curtain

0:25.2

and help all of us understand how sales compensation actually works.

0:30.3

Peter, let's start with the basics. How is a sales compensation plan laid out? What are the components?

0:36.8

Yeah, so usually there is a base component, so that's what you're guaranteed as a salesperson.

0:43.0

Salespeople are risk loving I would say for the most part, but there still needs to be a minimum amount of take-home cash that is guaranteed.

0:51.0

So that's what's called the base component. And then there's a bonus component.

0:55.6

Typically, if you're in a mature sales organization, the bonus component or the variable component,

1:01.1

which isn't guaranteed, but is based off of whether or not you hit your quota or revenue goals

1:06.5

That tends to be around half of your overall total compensation so you know you hear this term OTE thrown around quite a bit and OTE stands for overall total earnings.

1:20.5

So overall total compensation and OTE is a mixture of that base as well as that bonus.

1:25.7

Now the last part, especially for tech companies where sales folks are now starting to really

1:31.0

you know value this third component is equity.

1:34.0

So having skin in the game for a tech startup can be rewarding,

1:39.0

especially if that company does well.

1:41.0

But of course, depending on when you join you need to

...

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