I've taken you in talk radio with talk radio through a number of these kinds of large national impact events and make no mistake.

This is a national impact.

It feels nice and safe, I guess, to be here in the desert right now, but it will impact all of us.

What happens to a city, one of our major cities in this country, will ultimately impact

everybody in the nation.

Those people a lot more, and we'll talk about in ways, you know, some of the ways that it

will impact them and some of the ways that it will impact you.

Now, I wonder a lot of times, you know, in talk radio, what do you do when something like this of this proportion happens?

And I think the answer is your job.

You just, you take calls from people in the affected area.

You talk with people who might have information about this sort of thing.

I realize that in the long run, there's really no way that we can compete with those who have

people on the spot in the eye, as it were, and they do. so many networks now, from the Weather Channel to CNN to

Fox to, I guess, everybody with concerns in the media, and that area has people down there

virtually in the eye of the storm. I was on Matt Drudge a little bit earlier tonight in the

hour prior to this program, and sort of

jokingly, but not so jokingly really, said that, you know, the anchors who are down there

holding onto the lampposts and taking short flights off the ground for the camera, I suppose

they convey a sense of the amount of danger there is to be in this storm, but beyond that, it's mostly about ratings.

I mean, really, it's mostly about ratings.

I don't think anybody, radio and television and media is about ratings

and uh... ratings equal money

...