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Perpetual Traffic

EP216: Your Facebook Advertising Questions Answered, Part 2

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8849 Ratings

🗓️ 28 August 2019

⏱️ 50 minutes

🧾️ Download transcript

Summary

This is Part 2 of our Q&A with Ralph and Molly!

In this episode, our hosts, and marketing geniuses, answer your questions via Molly’s Facebook group. Ralph and Molly talk about why you should focus just as much on your objective as your hook and creatives, Instagram’s like-removal test, and how they use campaign budget optimization (CBO).

IN THIS EPISODE YOU’LL LEARN:

  • Why to use catalog sales and conversion objectives at every level of your funnel
  • Ralph & Molly’s take on Instagram’s like-removal test
  • The recommendation of 3–6 ad sets and 2–6 live ads/ad set when using CBO
  • How to use broad targeting on Facebook to find your audience in Australia
  • Ralph & Molly’s meditation, exercise, and supplement routines

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

BOOM! Presell Article 

About Campaign Budget Optimization

Omvana Meditation App

HPX Optimized

Marie Forleo

Gabby Bernstein

Tier 11 Open Jobs

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 215: Q&A With Ralph and Molly

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

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