This is Trend Following Radio, where great thinking comes alive.

Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings.

I am your host, Michael Coval, not filtered, raw, honest.

That's my passion.

Taking a little ride down to Austin, Texas today, at least a ride on the podcast.

To get into a little venture capital with my two guests today, two guys that have been around

for a long time, Amos Schwartzfarp and Trevor Bohm, we get into their book today, Levers,

the Framework for Building Repe building repeatability into your business.

I got to tell you, this is one of those subjects that I wish that I thought about more when I was

younger. Don't get me wrong. I can't complain about a damn thing. I've done quite well.

But the idea of looking at your business model in terms of repeatability, delivering something,

a service, a product that your customers need ongoing, and you can be that valuable lever to them

to give them an advantage, to give them something they need, the repeatability aspect

is mission critical. I mean, it's the best way to judge if your business is going to really

have staying power. What I like about where Amos and Trevor go today, they're thinking their

mentality is not just for a billion

dollar company. It's for the solo startup guy. It's for anyone, a great perspective, the right way

to think with your startup. And let's face it, if you are a business owner, if you want to start a business,

everyone is a startup at some point in time.

Without any further delay today, let's jump right into my conversation with Amos Schwartz-Farb

and Trevor Bome and dive into a little bit of the lever, the lever. However you want to say it, it's damn important.

This podcast has become my main thing in many ways.

...