Ep 88: Lifestyle Blogger Dayna Bolden on How to Turn Your Influence Into Your Income
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.8 • 1.8K Ratings
🗓️ 21 March 2018
⏱️ 58 minutes
🧾️ Download transcript
Summary
Today in the guest chair we have the dynamic Dayna Bolden. Dayna is a Lifestyle blogger and CEO of Bolden Creative Media. You may recognize Dayna’s face from her campaigns with some of our favorite beauty brands. On today’s show, Dayna will share how, by combining her passion for both beauty and fashion, she has built a strong following of engaged millennial women and an amazing social media presence, which led to major brand partnerships. As a seasoned creative director and content creator, Dayna has also captured the attention of major online and print publications, including ESSENCE and FORBES.
One thing to note about Dayna, is that she has taken the blogging world by storm in a relatively short period of time. You’ll learn on the show that although she had started growing her presence before stepping out on her own, it’s when she truly invested in her personal brand that brands started calling her to partner.
She juggled a coveted career at Under Armour for as long as she could while side hustling as a lifestyle influencer, but finally stepped out on her own in 2017.
I can totally relate to Dayna’s journey of going all in on her creative passions and launching a business around her personal brand. Today, we’ll unpack the life and business journey of a lifestyle blogger and entrepreneur.
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Social Media Info
Connect on Instagram:
Dayna Bolden - @DaynaBolden
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | And you may grow super fast doing stuff like that, but for me I wanted to have a focus and I felt like |
| 0:08.8 | since I had a focus I was able to really gain a good core engaged audience and that definitely helped me |
| 0:16.3 | with my rebrand and it's helping me up until this day. |
| 0:20.3 | You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your |
| 0:26.8 | Side Hustle from Passion Project to Profitable Business. |
| 0:30.6 | And I'm your host, Nikkala Matthew Zakome. |
| 0:33.0 | So let's get started. |
| 0:35.0 | Hey, hey guys, welcome back to the show. |
| 0:39.0 | Today in the guest chair, we have the Dynamic Dana Bolden. |
| 0:44.0 | Dana is a lifestyle blogger and CEO of Bolden Creative Media. |
| 0:48.8 | Now, some of you may recognize Dana's face |
| 0:51.7 | from her campaigns with some of our favorite beauty |
| 0:54.4 | brands. On today's show, Dana will share how through combining her passion for |
| 0:59.6 | both beauty and fashion she was able to build a strong following of engaged millennial women and an amazing |
| 1:06.4 | social media presence, which led to major brand partnerships. |
| 1:10.9 | As a seasoned creative director and content creator, Dana has also captured the attention of major online and print publications, including Essence and Forbes. |
| 1:21.0 | One thing to note about Dana is that she has taken this whole blogging |
| 1:25.3 | world by storm in a relatively short period of time. You'll learn on the show that |
| 1:30.8 | although she had started growing her presence before stepping out on her own, |
| 1:35.0 | it's when she truly invested in her personal brand that brand started calling her to partner. |
| 1:41.0 | Dana juggled a coveted career at Under Armour for as long as she could while |
| 1:46.3 | side hustling as a lifestyle influencer, but finally stepped out on her own in 2017. |
... |
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