Ep. 783: Matt Wallaert Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

Michael Covel

Investing, Business

4.6 • 730 Ratings

🗓️ 26 July 2019

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

My guest today is Wallaert, a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live.

The topic is his book Start at the End: How to Build Products That Create Change.

In this episode of Trend Following Radio we discuss:

Matt argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren’t already doing it, then build products and services to bridge the gap.

Jump in!

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I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

To start? I’d like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/

You can watch a free video here: https://www.trendfollowing.com/video/

Can’t get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast

My social media platforms:
Twitter: @covel
Facebook: @trendfollowing
LinkedIn: @covel
Instagram: @mikecovel

Hope you enjoy my never-ending podcast conversation!

Transcript

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0:00.0	This is trend following radio where great thinking comes alive.
0:10.9	Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings.
0:21.2	I am your host, Michael Coval.
0:24.0	Not filtered, raw, honest.
0:27.4	That's my passion.
0:33.4	My guest today is Matt Wallert.
0:35.5	He is a very cool new book out. Start at the end,
0:40.6	how to build products that create change. Matt makes the point that deciding what to create
0:48.2	at modern companies often looks like an episode of Mad Men. People throw ideas around until one
0:53.3	sounds sexy enough and then they scale
0:56.4	immediately. The result? Companies overspin on marketing to drive engagement with products and
1:01.4	services that people don't want and won't help them to be happier or healthier.
1:06.8	Any of you entrepreneurs out there know that feeling. Where the heck do you start?
1:13.6	And Matt's kind of got this novel framework, this new framework for creating products and services,
1:19.8	very much grounded in behavioral science.
1:23.9	And starting at the end is it's where you begin.
1:29.4	A guy like Matt, his benefit to all of us is he goes out there and he dissects the winners, the losers, the successes, the failures, gets under the hood to find out what is really driving their creativity.
1:46.2	What is driving their creativity in their new products and services?
1:50.3	And what the heck can we all take from their efforts?
1:56.0	Without further delay, let me jump right into my guest today, Matt Waller.
2:12.0	Music further delay. Let me jump right into my guest today, Matt Waller. How are you? I'm good, man. How are you? I'm doing well. I'm catching you in New York City.
2:17.5	Yeah, I am in New York City, bright and early. Well, it's a little bit later here. I'm good, man. How are you? I'm doing well. I'm catching you in New York City. Yeah, I am in New York City, bright and early.
	...

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