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Relatable with Allie Beth Stuckey

Ep 753 | 'He Gets Us': The Good, the Bad & the Unbiblical

Relatable with Allie Beth Stuckey

Blaze Podcast Network

News, Religion & Spirituality, Christianity, News Commentary

4.619.2K Ratings

🗓️ 13 February 2023

⏱️ 67 minutes

🧾️ Download transcript

Summary

Today we're discussing the 'He Gets Us' campaign, as promised! The $100 million advertising campaign seeks to promote Jesus and Christianity through TV spots in prime time, billboards, and social media feeds. These ads portray Jesus as a refugee, an activist, and an influencer, among other characteristics, and aim to communicate his relatability to modern problems (ultimately leading people to the "He Gets Us" site). Two of these ads ran in last night's Super Bowl and made big waves among Christians and non-Christians. One of the problems with the campaign is its claims about Jesus, which are not entirely accurate and/or are missing important context. The campaign does not align with any specific denomination or doctrine, but rather seeks to partner with churches and organizations who can use its resources for outreach. We discuss the major concerns of the campaign, but also highlight some of the good that can come from it. It's exciting to see a campaign like "He Gets Us" put big money behind helping people connect with Jesus, and we've already heard good stories of people hearing the gospel, but we can still remain wary of some of the campaign's messages that lack context and historical accuracy. --- Timecodes: (02:14) Super Bowl national anthem(s) & Rhianna (07:25) Super Bowl commercials (14:33) ‘He Gets Us & discernment (18:42) About ‘He Gets Us’ (37:09) The bad & unbiblical (55:35) The good --- Today's Sponsors: Birch Gold — protect your future with gold. Text 'ALLIE' to 989898 for a free, zero obligation info kit on diversifying and protecting your savings with gold. My Patriot Supply — prepare yourself for anything with long-term emergency food storage. Save $200 off a Three-Month Emergency Food Kit (and free shipping) when you go to PrepareWithAllie.com. Reliefband — save 20% off plus free shipping at Reliefband.com when you use promo code 'ALLIE'! PublicSq. — download the PublicSq app from the App Store or Google Play, create a free account, and begin your search for freedom-loving businesses! --- Links: He Gets Us: https://hegetsus.com/en?gclsrc=aw.ds&gclid=CjwKCAiAzp6eBhByEiwA_gGq5CqZ3EuYmWmMQnXrwl88iIKIOFVJUhT0ai7TSZol8OqAfr1gtAs5AxoCfbUQAvD_BwE Christianity Today: "$100M Ad Campaign Aims to Make Jesus the ‘Biggest Brand in Your City’" https://www.christianitytoday.com/news/2022/march/he-gets-us-ad-campaign-branding-jesus-church-marketing.html Slate: "The Backstory to That Jesus Ad at the Super Bowl" https://slate.com/human-interest/2023/02/jesus-ad-superbowl-he-gets-us.html --- Relevant Episodes: Ep 698 | Aliens, Nephilim, Bigfoot & the Bible | Guest: Nate Henry & Luke Rodgers (Blurry Creatures) https://apple.co/3RSO7vr --- Buy Allie's book, You're Not Enough (& That's Okay): Escaping the Toxic Culture of Self-Love: https://alliebethstuckey.com/book Relatable merchandise – use promo code 'ALLIE10' for a discount: https://shop.blazemedia.com/collections/allie-stuckey Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

The Heat Gets us ad campaign spent $20 million on Super Bowl advertisements.

0:05.6

The campaign says are meant to point people to Jesus.

0:09.4

So, what is this campaign?

0:11.2

What's it about?

0:12.2

Is it Biblical?

0:13.2

Should we as Christians be excited about it?

0:15.0

We've got all of that and a little more today on this episode of Relatable, which is brought

0:19.2

to you by our friends at Code Ranchers.

0:21.5

Go to goodrangers.com.

0:22.8

Use promo code Ali at checkout.

0:24.8

It's goodmatured.com, Code Ali.

0:35.9

Hey guys, welcome to Relatable.

0:38.2

Happy Monday.

0:39.6

Hope everyone had a wonderful weekend and that you enjoyed watching the Super Bowl.

0:44.0

If you watched the Super Bowl, you guys probably know I'm not that much of a sports fan.

0:48.7

I watch it because my husband watches it and so I try to be a supportive wife.

0:56.2

But also those of you who are in my same stage of life, like the Super Bowl was in toddler

1:02.9

dinner time and bedtime.

1:06.5

That segment of the day.

1:07.7

And so I didn't really have very much time to actually sit down and watch it.

1:10.9

I actually wanted to look at and analyze all the ads and I was really only able to watch

1:15.6

like the past few minutes and some of the or the last few minutes and some of the ads

...

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