The Tom Woods Show, episode 693.

Prepare to set fire to the index card of allowable opinion.

Your daily dose of liberty education starts here, the Tom Woods Show.

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Hi everybody, Tom Woods here. Do and remember just a couple of episodes a week until I'm fully settled in Florida. We've

been making the move from Kansas to Florida, and I've got a lot to do. I've got to get the house

set up. I've got to get the office set up. But a couple episodes a week, nevertheless,

and I think before long, you will be getting your five episodes of the show per week. Well, today,

we're talking to Robin Kerner. Robin is probably best known for coining the term Blue Republican

to refer to liberals and independents who join the GOP to support Ron Paul's two bids for the presidency.

Well, he's also something of an expert on the art of political persuasion with a special emphasis

on how the brain works and how you're more likely to be successful in bringing people over to your point of view.

And he's got a brand new book called If You Can Keep It, Why We Nearly Lost It and How We Get It Back?

He was educated at Cambridge University, where he holds three degrees in physics and in the philosophy of science. You can check him out at robin Kerner.com, and

Kerner is spelled K-O-E-R-N-E-R. Robin, welcome to the show. Good to be with you, Tom. This is a

privilege. Thank you. You are covering a lot of different topics in this book, if you can keep it.

So before we dive into the specific ones, what's the overall, what's the big picture of the book?

What are you trying to paint here?

And what do you want people to walk away from this book with?

Okay, you're right.

...