This is K.M. Wyland and you are listening to the 646th episode of the Helping Writers Become Authors Podcast.

I hope you enjoyed this week's episode, How to Market a Book, Six Steps from a Full-time

author.

Well, some of us may have known even as children that I want to be a writer when I grow up.

Few of us probably tacked on and a marketer and business person and

entrepreneur.

And so it's little wonder that when we do grow up or not as per Neil Gaiman we may be a tad

disillusion to discover that not only do we need to learn how to write a book we also

need to learn how to market a book. Now how to market a book has never been the focus of my

site or my podcast. When asked, I have often told people that I in no way consider myself a marketing expert.

Instead, I point them to those who have been my own most insightful teachers, including Joanna Penn of the Creative Pen and David Gogran.

However, in hearing myself say that in an interview not long ago, I realized how

disingenuous that statement is. I've been successfully marketing my books for 16 years

with over half a million sold. So I guess I must know more than I think I do.

I was particularly pleased to receive the following from reader

Brenda Holliday requesting this episode. If you're open to requests, I would love to learn about your marketing strategies if you'd ever

care to teach them. They're engaging and exciting to me as a writer. I want to learn

how to do this with my own projects. Now honestly that is one of the nicest compliments I've ever received.

That is exactly how I've always wanted my marketing to be perceived

as an offering in itself rather than an ask.

So today I'm going to take a stab at sharing my personal ethos and process for how to market

a book. Not just in hopes that a specific tip might

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