Welcome to the Fish Strong Podcast! Disrupting fishing entertainment as you know it, prepare

to laugh, prepare to get to know fishing legends in a whole new and unfiltered way, and on

occasion, you might even learn a thing or two about fishing. Here are your hosts, Joe

and Luke Simons. Hello, Sultronation, Joe Simons back for another amazing episode. This one is on

the road. Back on the road again. There's something special about waking up at four

something in the morning, getting on the road before everyone else. I love it. There is

just something nice and peaceful about being on roads that are normally congested and drive

you a little bit crazy, and being out here, and I'm just, man, going as fast as I want to within

the limits, within the limits. But I wanted to do this special on the road edition about this 90,

10 fishing rule for a couple of reasons. One, there's a couple of really good life lessons and

marketing lessons for any of you who have your own businesses or have anything to do in marketing

and sales, and really, if you're, if you have any kind of job, you're always marketing and selling

yourself regardless of your artist or construction worker or a doctor or a lawyer or whatever you

might be, you're always having to sell and market. That's how you get customers. That's how you get

raises. That's how you pretty much get anything in life. So there's a really, really important lesson

here. And another lesson too that I learned is just the power of stories. But the final piece in

terms of fishing, which is why I know a lot of you listened to this podcast, this was the rule,

this 90, 10 fishing rule that, that Lily changed the game for me. And I'll tell you the, the brief

description of what the 90, 10 rule is. And my brother, I don't know that he came up with this,

but he was the first person that I ever heard say it. And he said, Joe, 90% of the feeding fish

are in 10% of the water at any given time. So think about that. If you have a big body of water,

and we go, we have a webinar where we literally prove this on a map and take the drone up and

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