We are back for Ask Us Anything.

This is the super short episode each week where we get questions in all week.

And we get ridiculous questions.

We get work questions in. We try to tackle one of each. One

work question and one ridiculous question. We keep the episode short and it's kind of fun.

So this week, let's first talk about our work question. We got a work question from Sonia,

from Las Vegas. I've been in Vegas many times i get

nervous when i go to los vegas because i'm not a i don't gamble a lot i'm not a very good gambler

and then whoever i'm with will be like hey let's go play blackjack i don't like it because i get

nervous because i don't know what i'm doing and then then I'm like, I don't want to say hit.

And then I screw up for the guy next to me or the girl next to me.

So I get nervous like playing some of these games because I don't want to screw it up and do the wrong thing.

You didn't ask that has nothing to do with this episode.

Who cares?

Anyway, Vegas.

Love Vegas, though.

Great food.

All right. Here's the work question. Sonia from Las Vegas wants to know. Our email open rate is really good, but our click-through rate is terrible. Any advice?

So that's interesting. And this is something I think we all struggle with. Like, why are so many people opening up our email and nobody's clicking on it? What can we do? You know, we just did a study, which I think is super interesting that maybe

you can benefit from. Here's the issue. Your emails are wallpaper. A lot of marketers,

consumer and business marketers, what do we do? We basically have a format of our emails and we send out that same format. We mix it up a little bit with maybe some different images, some different things. But basically, we have a format. We have these templates and that's what we do. Now, they may look nice. They may look professional. They may check all the boxes of stuff you should be doing, but they're wallpaper. Because after you send out a bunch of times, the recipient's like, oh, who cares?

I've seen this done that.

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