Ep. 56 #TheGlowDown - Makeup Artist and “Brutally Honest” Beauty Influencer Samantha Ravndahl on YouTube drama, why she’s over PhotoShop and what’s on her top shelf
Breaking Beauty Podcast
Dear Media, Jill Dunn and Carlene Higgins
4.7 • 996 Ratings
🗓️ 13 March 2019
⏱️ 43 minutes
🧾️ Download transcript
Summary
Alright, you can stop DM’ing us because the Samantha Ravndahl episode is finally here! “Meet the beauty blogger who’s made a career out of brutal honesty,” said Vanity Fair, in an article profiling the 26-year-old professional makeup artist last year. Samantha began creating content in 2013 with just 2,000 followers, which grew into 10,000 fans in one month— and ballooned into an audience of one million in just one year. One Lil’ Kim lawsuit behind her, and the super influencer has earned 2.2M Instagram followers tune in to the Vancouverite’s feed for her boundary-pushing beauty lewks that have been known to skew into special FX.
But it’s Samantha’s badass, no-holding-back attitude that keep them coming back. Case in point: in December, she released a “No More PR” video announcing that she would no longer be accepting thousands of dollars worth of publicity products from brands anymore — a waste-reductive move that drew headlines in WWD Magazine. We asked Samantha about why she made that decision (who doesn’t like freebies?!), and how her tutorials and her relationships with brands has changed since then.
Six years in, Samantha— and her content— are continually evolving. We get the scoop on her decision to stop retouching face and body “blemishes” on any of her photos moving forward. She also spills the tea on the products she’s truly passionate about (top shelf elite edition!), answers burning listener questions, and tells us about the career goal Future Samantha currently has on the dream board…
*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*
Hosts: Carlene Higgins and Jill Dunn
Theme song, used with permission: Cherry Bomb by Saya
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:04.0 | Welcome to the glow down by Breaking Beauty. |
| 0:06.0 | Our episode featuring Breaking Beauty News, |
| 0:09.0 | what products were loving, and not so much, |
| 0:11.0 | plus insider hair, makeup makeup and skin tips and the trends that |
| 0:14.6 | are blowing up our d.m's we've got the hot takes coming right up. |
| 0:19.3 | Hi everybody welcome back to Breaking Beauty Podcast this is a glow down episode today we're talking to Samantha Ravendahl she is a super beauty influencer based in Vancouver where Jill you had a chance to sit down with Sam. |
| 0:32.8 | Yeah, we were in my hotel room and it was a snowstorm outside in Vancouver, which is very rare. |
| 0:39.6 | Yeah. |
| 0:40.0 | City does not know how to deal when there, when there's even the slightest hint of snow in Vancouver. |
| 0:45.0 | Were there emergency vehicles about? |
| 0:47.0 | Pretty much, pretty much. |
| 0:49.1 | But yeah, no, she was nice enough to come downtown and connect with me while I was there for a few days for work and I was just |
| 0:54.7 | really excited honestly to talk to Sam. She's a professional makeup artist who's made it huge as a |
| 1:00.4 | youtuber. She has 930,000 subscribers on YouTube 2.2 million Instagram followers. |
| 1:07.4 | She just turned 26 and she started creating content in 2013 and that year she had 2,000 followers on Instagram |
| 1:15.8 | went to 10,000 in the course of a month and went to 1 million within a year. |
| 1:20.4 | It's really unheard of. That's outstanding. So people are like studying |
| 1:23.9 | everything this girl does. Yeah and she is a fellow Canadian and I think she has |
| 1:29.3 | just gained a reputation for brutal honesty. In fact when she was featured in Vanity Fair an online |
| 1:35.7 | article last year the headline was Meet the Beauty blogger who's made a career |
| 1:40.3 | out of brutal honesty. And she's also made headlines in Women's Wear Daily |
... |
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