This isn't your average business podcast and he's not your average host.

This is the James Alteter Show on the Stansbury Radio Network.

So Shane, I have to say, when the day your book came out, I think it was September 9th.

I got down a little to my Kindle around midnight.

I woke up around 4 and I started reading it.

By 6am, I was already writing you and asking if you could come onto my podcast because

I was so impressed by your book.

Your book's called Smart Cuts.

It's Shane Snow that I'm talking to right now.

You're the Chief Content Officer at Contently, but I really want to talk about your book

Smart Cuts.

Is that okay with you?

I'm really flattered.

Yeah, absolutely.

I'm very flattered and thank you.

I mean, and essentially, you could correct me if I'm wrong, but obviously Smart Cuts is

a combination of the words Smart and Short Cuts.

And you give example after example after example after example of people who have, as you

say, hacked the ladder.

They've hacked the traditional step-by-step approach to success or they hacked the 10,000

hour rule where you think you need to have 10,000 hours to sort of call yourself a success

at something.

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