Ep 56: How Lisa Price Turned Her Side Hustle Into A Multimillion Dollar Business

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Blackpodcast, Sidehustlepro, Blackwomenownedbusiness, Entrepreneurship, Nicailamatthewsokome, Blackentrepreneurs, Sidehustleshow, Smallbusinessshow, Smallbusinessowners, Smallbusinesspodcast, Marketing, Sidehustle, Blackownedbusiness, Blackwomenentrepreneurs, Business, Sidehustles, Businesspodcast, Blackwomen

4.7 • 1.8K Ratings

🗓️ 28 June 2017

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today in the guest chair, we have Lisa Price, Founder of multi-million dollar hair and beauty company Carol’s Daughter.I am really honored to have Lisa in the guest chair, as hers is a product that transformed my personal journey to loving my natural hair and natural beauty. When I learned about Carol’s daughter’s back in the day when I was in college, I used to have it shipped to my dorm room. And this is when I was a broke college student and had no business ordering anything online. But that’s how crucial it was for me to obtain a product that could actually moisturize and nourish my kinky threads. And since then, I have followed Lisa Price’s entrepreneurial journey.

If you don’t know, Lisa Price and Carol’s Daughter has been in business for over two decades.

In the early 1990s, Lisa began experimenting with making her own fragrances and perfume sprays when she wasn’t busy working at her full-time job in TV production.In 1992, Price dedicated herself full time to creating beauty products. With $100 in cash, her own kitchen, and the simple notion that people should follow their hearts, Lisa started building the collection that would become a beauty revolution.

In August of 1994, Price officially established Carol’s Daughter (the company lovingly named after her mother). Initially starting out with a handful of steady customers, those numbers grew in leaps and bounds as women outside her neighborhood and circle of friends began to take notice.

Today, Carol’s Daughter sells millions of dollars’ worth of products, having launched an exclusive collection in Target stores nationwide and on Target.com in March 2014 as well as extending into select Walgreens in March 2015. As a culmination to the Carol’s Daughter business trajectory, Lisa sold her company to L’Oréal USA in November 2014.

Today on the show, Lisa walks us back through the journey of building Carol’s Daughter to what it is today.

Listen on Apple Podcasts, Soundcloud, and Stitcher

Links mentioned on this episode

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Side Hustle Pro is now over 3000 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Social Media Info

Connect on Instagram:

Lisa Price - @iamlisaprice

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0	You're listening to Side Hustle Pro, the podcast that teaches you to build and grow a
0:07.6	Side Hustle from Passion Project to Profitable Business.
0:11.3	And I'm your host, Nkala Matthews.
0:13.8	So let's get started.
0:15.1	Today in the guest chair, we have Lisa Price, founder of multi-million dollar hair and
0:25.0	beauty company Carol's daughter. I'm really honored to have Lisa in the
0:29.2	guest chair because Carol's daughter is a product that transformed my personal relationship with my hair and natural beauty.
0:38.0	I learned about Carol's daughter back in the day when I was in college, sophomore in college, and I used to have it shipped to my
0:45.1	dorm room from Brooklyn, which was the only store at the time.
0:49.2	And this is when I was a broke, I mean broke college student and I really had no business ordering anything
0:56.1	online, especially on a regular basis, but that just goes to show how crucial it was for
1:02.4	me to obtain this product that could actually
1:05.1	moisturize and nourish my kinky threads. And since then I have followed Lisa
1:11.2	Price's entrepreneurial journey.
1:13.6	If you don't know, Lisa Price and Carol's daughter
1:16.4	has been in business for over two decades.
1:19.4	In the early 1990s, Lisa began experimenting with making her own fragrances and perfume
1:24.7	sprays when she wasn't busy working at her full-time job in TV production.
1:30.6	In 1992, Lisa dedicated herself full-time to creating beauty products.
1:36.0	With just $100 in cash, her own kitchen, and the simple notion that people should follow their hearts, Lisa started building a collection that would become a beauty revolution.
1:48.0	In August of 1994, she officially
1:55.0	a grew and leaps and bounds this woman outside her neighborhood and circle of friends began to take notice.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Nicaila Matthews Okome | Side Hustle Pro Media, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Nicaila Matthews Okome | Side Hustle Pro Media and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.