EP 554: Brandetize is Jack Canfields Internet Engine, Hits $4M 2015 Revenue with CEO Eric Berman

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 29 January 2017

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Eric Berman: Since graduating from UCST, he’s been a serial entrepreneur and business operator. He grew his first company to 400K and just missed out on going public. He has been a consultant for many other businesses and is now the CEO and founder of Brandetize, a full service, performance-based, marketing agency that partners with thought leaders such as Brian Tracy, Jack Canfield and many others.

Famous Five:

Favorite Book? – How to Win Friends and Influence Others
What CEO do you follow? – Gary Vaynerchuk
Favorite online tool? — Spark Hire
Do you get 8 hours of sleep?— 7 and a half
If you could let your 20-year old self, know one thing, what would it be? – “Continue to have an open mind, network as many people as you can and…follow your passions and be humble”

Time Stamped Show Notes:

02:00 – Nathan introduces Eric to the show
02:33 – TheCollegeClub.com was Eric’s first company
- 02:51 – It grew significantly
- 03:40 – The stock market crashed just before they become public in 2000
- 04:25 – They were burning $2M monthly with over 400 employees
05:46 – After the crash, Eric did some consulting
07:00 – They don’t teach life skills in the educational system
07:18 – Eric approached Brian Tracy when Brian was struggling
08:00 – It was 2001, when Eric started working with Brian at no cost
08:16 – Eric shares the difference of Gary Vaynerchuk and Brian Tracy
09:08 – After working with Brian for more than 10 years, gurus are asking Eric if he can work for them
09:20 – Eric had a talk with Brian about him working with other gurus
10:00 – The brands that are going after Brandetize
10:40 – 2015 total revenue is close to $4M and 2016 is close to $5M
10:55 – 28 employees
11:16 – Brandetize doesn’t have a MRR
12:30 – Eric predicts that Brendon Burchard will be the next Tony Robbins
12:56 – Brian Tracy brings the most revenue to Brandetize
13:50 – Eric shares their offer to the brands
16:10 – The Famous Five

3 Key Points:

Have an open mind, be humble, and follow your passions.
Even if you have a significant fall—this does not stop you from coming back.
Offering your services for free can help you gain more in the end.

Resources Mentioned:

Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
Show Notes provided by Mallard Creatives

Transcript

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0:00.0	This is the top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
0:09.0	You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
0:16.0	I'm now at $20,000 per talk.
0:18.0	Five and six million.
0:19.0	He is hell-bent on global domination. We just broke our 100,000 unit sold mark Five and six million. He is hell bent on global domination.
0:21.2	We just broke our 100,000 unit sole mark.
0:23.9	And I'm your host, Nathan Latka.
0:27.8	Okay, Top Tribe.
0:28.9	This week's winner of the hundred bucks is Dustin Goodwin.
0:32.3	He's in the HR industry, specifically in the software, the service space, looking to increase
0:37.1	his revenue. So
0:38.4	congratulations, Dustin. For your guys' chance to win 100 bucks every Monday on the show to build
0:44.8	your idea, simply subscribe to the podcast on iTunes now, and then text the word Nathan to 33444.
0:52.8	Again, text the word Nathan to 33444. Many people ask me what tool I used to sell my first company,
1:00.7	Heyo. The answer is the top inbox.com. I used it to send emails, schedule emails to be sent out later,
1:07.8	and set reminders inside my inbox so I would know when
1:11.7	potential buyers were actually interested and I easily remember to follow up with ones that
1:16.2	hadn't replied to me. You can try it for free at the top inbox.com. Nathan Latke here,
1:22.4	this is episode 554. Coming up tomorrow morning, you'll learn from lorraine of pseudo.a ii they've raised
1:28.8	2.3 million bucks at a 10.3 million post money valuation to fix a very unique
1:33.9	CRM space problem and i will tell you folks i am buying selling and investing in companies in
1:41.3	the CRM sales tool and account executive space so if you're investing in a
	...

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