Ep 551: How to Make Your Wine Shop Work for You with Steve Tocco, Wine Buyer and Retailer

Wine for Normal People

Alcohol, Lifestyle, Arts, Education, Food, Wine, Dining, Grapes

4.6 • 1.5K Ratings

🗓️ 5 February 2025

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week, I'm joined by Patron and friend Steve Tocco is the wine buyer and manager of a fine wine store near Boulder, Colorado -- Atlas Valley Purveyors (yes, I've been there!). He is great at what he does -- creative, community oriented, great palate -- basically he is the wine guy we all want!

I asked him to come on the show to share tips on how to best work with a local wine retailer to create great relationships that lead to better wines.

We discuss:

How to figure out your shopping style
How create a relationship with your wine shop person
How to glean what someone knows so you can decide if you want to go back to the store
Corporate buying v. small retail
Important questions to answer before you go into a shop (and if you don't ask those quesitons, what the wine shop person should ask you!)
How to take advantage of discounts and special things the store may offer

It's a fun show and a great checklist of things to look for to make sure you find the right local shop for you!

Full show notes and all back episodes are on Patreon. Become a member today!

www.patreon.com/winefornormalpeople

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To register for an AWESOME, LIVE WFNP class with Elizabeth or get a class gift certificate for the wine lover in your life go to: www.winefornormalpeople.com/classes

Transcript

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0:00.0	Welcome to Wine for Normal People, the podcast for people who like wine, but not the snobbery that goes with it.
0:15.9	I'm your host, Elizabeth Schneider, author of the Wine for Normal People book, and Certified Wine Dork.
0:21.8	Join me as I hit record on this conversation with a friend in the wine industry.
0:26.2	This and all shows with guests are informal that educational discussions between passionate
0:30.9	wine friends. All guests are personal friends or friends of friends in wine, not strangers.
0:36.2	And like any conversation between
0:37.9	friends, we're going to talk back and forth, interrupt each other, laugh, have fun, debate,
0:43.1	tough questions, voice opinions. Most of all, enjoy sharing our time together and with you. If you're
0:48.5	in, pour yourself a glass, pull up a chair, and join us for this great chat.
0:57.2	This podcast is brought to you by Wine Access.
1:02.0	Go to Wine Access.com slash normal and join my wine club with Wine Access.
1:05.1	I pick out all the wines with the Wine Access team.
1:07.8	Four shipments a year, $150 a shipment.
1:11.4	You can't do any better for the quality of the six bottles of wine we ship you.
1:12.7	Check it out today, wine, ac c-es-s-s-s-s-com slash normal.
1:17.7	Listen in the middle of the show for more details.
1:21.0	Today is a very special show.
1:23.3	A lot of you have asked me, hey, can you have more people on the show who listen to the show and who are knowledgeable on a topic?
1:32.4	And I'm so excited.
1:33.4	I feel like is Denver really the place where we get all of the best people, Steve?
1:38.6	I think it must be.
1:40.1	Because Lindsay came from Denver for the Greek wine podcast, and people really liked that as well.
	...

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