Ep 530: The Evolution of the Modern Tasting Room with Jim Morris -- The history, changes, rising costs, possible future, & what it means to us

Wine for Normal People

Alcohol, Lifestyle, Arts, Education, Food, Wine, Dining, Grapes

4.6 • 1.5K Ratings

🗓️ 30 July 2024

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you are an avid follower of the show you know that my friend Jim Morris, hospitality guru, and wine industry veteran has been on the show many, many times. His first appearance was on Episode 30 and he has appeared on Episodes 130, 230, and now 530 – as I say, he is the man of the 30s!

Photo: Courtesy of Jim Morris

This time Jim joins to pull the curtain back on how Napa and Sonoma tasting rooms, the original model for all others in the world, have evolved over the last 40 years. We discuss how tasting fees started and how they have mushroomed out of control, and the tough times tasting rooms, tourism, and wineries in general, have fallen on in the most prestigious wine regions of the US. We touch on the rise of other US industries, and why we don’t include Europe in the equation as well.

Full show notes and all back episodes are on Patreon. Become a member today!

www.patreon.com/winefornormalpeople

_______________________________________________________________

Check out my exclusive sponsor, Wine Access. They have an amazing selection -- once you get hooked on their wines, they will be your go-to! Make sure you join the Wine Access-Wine For Normal People wine club for wines I select delivered to you four times a year!

To register for an AWESOME, LIVE WFNP class with Elizabeth or get a class gift certificate for the wine lover in your life go to: www.winefornormalpeople.com/classes

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Wine for Normal People, the Podcasts for People who like Wine for Normal People,
0:09.8	the podcast for people who like wine, but not the snobbery that goes with it.
0:13.2	I'm your host Elizabeth Schneider author of the Wine for Normal People Book and
0:19.2	certified wine dork. Are you looking for a wine club that has a ton of variety and
0:24.6	interesting wines from all over the world? We'll join the wine for
0:28.1	normal people Wine Access wine club. Wine access dotcom slash normal.
0:33.2	Wine Access is my exclusive sponsor for a reason,
0:36.5	always high quality wines at great prices.
0:39.9	And we make sure you get the best wines every quarter.
0:42.6	150 bucks four times a year.
0:45.1	Let me pick out some wine for you.
0:46.5	Join the club today.
0:47.5	Go to wine access.com slash normal
0:49.4	and listen in the middle of the show for more details.
0:52.4	I'm really looking forward to getting your
0:54.8	feedback on what you think about the evolution of wine tasting and the
0:59.8	wine tasting room which was really started in Napa and they have been ratcheting it up.
1:06.0	So in this show we talk about the evolution and how things have changed in this original
1:12.0	tasting area and then we move on to talk more about other
1:15.5	experiences you can have elsewhere. Really more in general terms we're focused
1:19.2	really on what has happened to the original areas where wine tasting rooms started.
1:24.5	I think Jim will give you a lot of insight into why these experiences are so expensive and
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Wine for Normal People, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Wine for Normal People and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.