EP 525: Orangedox Doubles Down on Enterprise with $7.5k in MRR with CEO Chad Brown

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 31 December 2016

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Chad Brown, CEO and head of product along with his co-founder at Orangedox.com. He has a strong background in business intelligence and technology startups and has a passion for business documents and the color orange.

Famous Five:

Favorite Book? – Good to Great
What CEO do you follow? – Drew Houston

Favorite online tool? – Stack Exchange
Do you get 8 hours of sleep? – Yes
If you could let your 20-year old self, know one thing, what would it be? – “Be more confident”

Time Stamped Show Notes:

01:32 – Nathan introduces Chad to the show
02:07 – Orangedox started as document tracking and was originally on Dropbox
02:17 – Orangedox has premium services on top premium products
02:48 – Why would people choose Orangedox over PandaDoc
- 02:55 – Orangedox is integrated into your account
03:22 – Orangedox is a SaaS business
03:55 – Orangedox has over 20K product signups
04:05 – Orangedox was in beta in 2014 and pre-launch in early 2015
04:25 – Average weekly active customers: 2000
05:05 – Average number of paying customers: about 300
05:30 – Average pay per customer is $25-30 a month
06:00 – MRR
06:17 – Chad was looking at raising capital but still undecided about their focus
06:55 – Chad is looking at their current customer base
07:30 – Chad shares how the customers are using Orangedox and the commonality in paying customers
09:15 – Team size: 2 full-time and few part-time workers
09:30 – Gross customer churn around 5%
09:57 – Chad shares how they acquire their new customers
11:52 – Orangedox is based in Vancouver
12:25 – Chad and his co-founders’ plan on the company
12:45 – Chad hasn’t focused on a lot revenue at the moment, but is working on closing key enterprise clients
13:21 – Connect with Chad through his email and Twitter
14:55 – The Famous Five

3 Key Points:

At first, focus on the betterment of your product as opposed to revenue.
Analyze your product’s effectivity through your customers’ activities.
Have the confidence and motivation to do what you want.

Resources Mentioned:

Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens and follow-up with email sequences
@Orange_dox – Chad’s business’ Twitter handle
[email protected] – Chad’s email address
Show Notes provided by Mallard Creatives

Transcript

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0:00.0	This is the top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
0:09.0	You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
0:16.0	I'm now at $20,000 per talk.
0:18.0	Five and six million.
0:19.0	He is hell-bent on global domination. We just broke our 100,000 unit sold mark Five and six million. He is hell bent on global domination.
0:21.2	We just broke our 100,000 unit sole mark.
0:23.9	And I'm your host, Nathan Latka.
0:28.0	Okay, Top Tribe, this week's winner of the 100 bucks is none other than Derek Roddenbeck.
0:36.3	He is an artist and he's looking to increase his revenue.
0:40.8	If you want your chance to enter and to win 100 bucks each Monday on the show,
0:45.5	simply subscribe to the podcast on iTunes now and then text the word Nathan to 3344 to prove that you did it.
0:53.5	Again, text the word Nathan to 33444.
0:57.9	Guys, if you want an easy tool to use to book your meetings back to back, to batch your calls,
1:03.5	to make sure people actually show up when they schedule, you want to use acuity scheduling.
1:07.0	It's what I use for all my podcast interviews at Nathanlatka.com forward slash schedule. I'll tell you more about how I use it later on in the episode.
1:15.1	Nathan Latka here, this is episode 525. Coming up tomorrow morning,
1:19.0	you're to learn from Ivan Moschelvic with his company Ian Otto that has hit
1:23.4	$25,000 in monthly recurring revenue by helping 1,700 users better manage their tasks
1:28.9	inside of Gmail. What's up guys, Nathan Latkin here? Our guest today is Chad Brown. He is the
1:35.0	CEO and head of product along with a co-founder at orange docks.com. He's got a strong background
1:40.5	in business intelligence and technology startups and has a passion for business
1:44.3	documents and the color orange obviously chat are you ready to take us to the top
	...

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