Ep 52: LIT Brooklyn Founder Denequa Williams on Launching a Hit Luxury Candle Line

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Blackpodcast, Sidehustlepro, Blackwomenownedbusiness, Entrepreneurship, Nicailamatthewsokome, Blackentrepreneurs, Sidehustleshow, Smallbusinessshow, Smallbusinessowners, Smallbusinesspodcast, Marketing, Sidehustle, Blackownedbusiness, Blackwomenentrepreneurs, Business, Sidehustles, Businesspodcast, Blackwomen

4.7 • 1.8K Ratings

🗓️ 31 May 2017

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today on the show, we have a woman who’s hustle inspires me.Her name is Denequa Williams and she is the maker and owner of luxury soy candle company, LIT Brooklyn. Every candle is candle is hand poured, packaged, and shipped from Brooklyn. Within a year of it's existence, she has been featured in some of your favorite publications, Essence, Ebony, Teen Vogue, Huffington Post, BuzzFeed & more.Now LIT Brooklyn is still a young company, but it seems like for the past year, every event I was at, she was at. Not only that, but she would make sure that her candles were in the hands of guests attending that event. Lo and behold, people would go home, use the product and before you know it were sharing on social media and talking about this amazing product.What better way to round out the theme of How to create, sell and market your physical products, than to talk to an entrepreneur who is learning on the go, making it work and pushing through real, life personal challenges to make it by any means necessary.

On this episode, Denequa dishes on:

Not being afraid to ask for help
Networking the smart way
Creating a product that people would be proud to own and share
How she found the strength to keep going through personal tragedy

This episode wraps up our theme for the month, which is How to Create, Sell and Market Your Physical products.

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Links mentioned on this episode

LIT Brooklyn

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Transcript

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0:00.0	You're listening to Side Hustle Pro, the podcast that teaches you to build and grow a
0:07.6	Side Hustle from Passion Project to Profitable Business.
0:11.3	And I'm your host, Nakela Matthews.
0:13.8	So let's get started.
0:15.0	Hey, hey guys, welcome back.
0:21.4	This episode wraps up our theme for the month, which is how to create, sell, and market your physical
0:27.0	products.
0:28.0	Today on the show, we have a woman whose hustle really inspires me.
0:32.7	Her name is Daniqua Williams,
0:35.0	and she is the creator of Litt Brooklyn.
0:38.2	Litt Brooklyn is a handmade candle company
0:41.2	based in New York City. Each candle is hand-port, packaged, and shipped from Brooklyn.
0:47.0	Now, Lipp Brooklyn is still a young company, but it seems like for the past year every event I was at, D'Niqua was at.
0:57.0	Not only that, but she would make sure that her candles were in the hands of guests attending that event.
1:03.0	Lo and behold, people would go home, use the product,
1:07.0	and before you know it, they were tweeting, Instagram, and snapping
1:11.0	and talking about this amazing candle. So what better way to round out the
1:16.8	theme of how to create, sell and market your physical products than to learn from
1:21.0	a true hustler.
1:22.8	She is an entrepreneur who is learning on the go,
1:25.9	making it work, and pushing through real life personal challenges
1:30.0	to make it by any means necessary. Let's go ahead and get right into it.
	...

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