meta_pixel
Tapesearch Logo
Log in
SaaS Interviews with CEOs, Startups, Founders

EP 503: $125k for 5%, How To Grow Into $2m+ Valuation with InDemand CEO Alex Saidani

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 9 December 2016

⏱️ 17 minutes

🧾️ Download transcript

Summary

Alex Saidani, founder and CEO of Indemand. Alex is a developer who started coding at the age of 11.  He started his first business at the age of 13 and was the youngest founder of a team to participate in the DotForge accelerator program with Hashtrack.  Indemand supports businesses with providing online ordering software and an hourly delivery network.  On top of this, Alex also finds time to mentor people in their start-ups and provide them with the necessary support. 

Famous Five:

  • Favorite Book? – Steve Jobs Biography
  • What CEO do you follow? –  Elon Musk
  • Favorite online tool? — N/A
  • Do you get 8 hours of sleep?— No
  • If you could let your 20-year old self, know one thing, what would it be? – “Don’t waste time pursuing people who are not going to help you or create value”

 

Time Stamped Show Notes:

  • 01:25 – Nathan introduces Alex to the show
  • 01:52 – Alex went to the 500 startups program
  • 02:12 – Indemand sells software to groceries and other retail stores
  • 02:25 – Indemand charges the stores directly
  • 02:36 – Indemand is a SaaS business
  • 02:52 – Indemand started in 2015
  • 03:14 – First year revenue
  • 03:38 – Indemand’s usual customers
  • 04:15 – Indemand has worked with 150 companies and there are 25 active customers
    • 04:28 – Most of the inactive customers are startups
    • 05:04 – Indemand had to increase their fees to make money
  • 05:10 – ARPU per month is around $250
  • 05:22 – MRR
  • 05:55 – October 2016 revenue was $25,000
  • 06:45 – What do people get when they pay $400 a month?
    • 06:51 – help with start-up, customize branding, end up with a customer facing application
    • 07:14 – Users get to monitor all the orders in real-time
  • 07:40 – Total transaction volume in October 2016, is around 200 orders
  • 08:20 – Indemand had a capital raising
  • 10:30 – Indemand’s other expenses
  • 10:46 – Indemand sources people from Fiverr to find information
  • 12:00 – Alex and his team are based in California
  • 12:18 – Connect with Alex through his LinkedIn and email
  • 13:51 – The Famous Five

 

3 Key Points:

  • An entrepreneur can start as early as 13 years old—you’re never too young or old for that matter!
  • Raising fees is often necessary to meet your clients’ demands and update your services.
  • Don’t waste your time on “non-value creating” people.

 

Resources Mentioned:

  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
  • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
  • Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens and follow-up with email sequences
  • LinkedIn – Alex’s LinkedIn account
  • [email protected] – Alex’s email address
  • Show Notes provided by Mallard Creatives

Transcript

Click on a timestamp to play from that location

0:00.0

This is the top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.

0:09.0

You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.

0:16.0

I'm now at $20,000 per talk.

0:18.0

Five and six million.

0:19.0

He is hell-bent on global domination. We just broke our 100,000 unit sold mark Five and six million. He is hell bent on global domination.

0:21.2

We just broke our 100,000 unit soul mark.

0:23.9

And I'm your host, Nathan Latka.

0:27.6

Okay, Top Tribe, this week's winner of the $100 is Rich Jones.

0:32.3

Okay, Rich Jones.

0:32.9

He is stuck in corporate.

0:34.2

He wants to break free.

0:35.3

He's binging on the show.

0:36.8

For your chance to win 100 bucks every Monday morning, simply subscribe to the podcast right

0:41.6

now on iTunes and then text the word Nathan to 33444 to prove that you did it.

0:48.6

Folks, many of you reach out to me and you say, Nathan, so many guests on your show

0:52.1

talk about the importance of batching.

0:54.0

But whenever I try and batch, you tell me this.

0:56.0

You go, Nathan, they don't book back-to-back times.

0:58.4

So you, or they don't show up after they book.

1:00.4

It's frustrating.

1:01.4

The answer is, guys, you have to use smart tools.

1:03.7

I use a tool called Acuity Scheduling at Nathanlatka.com forward slash schedule. I'll tell you specifically how I use it later on in the episode.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Nathan Latka, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Nathan Latka and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.