Ep. 501 How Macro Environments Affect Your Web3 Marketing
CRYPTO 101
Bryce Paul & Brendan Viehman
4.3 • 841 Ratings
🗓️ 12 January 2023
⏱️ 44 minutes
🧾️ Download transcript
Summary
In this episode of Crypto 101 we talk to Ash Ghaemi of DeSo which is a new layer-1 blockchain built to decentralize social media, and scale storage-heavy applications to billions of users. Decentralized Social is empowering an internet that’s creator-led, user owned, and open to millions of developers around the world to build off one another!
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Transcript
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| 0:00.0 | All right, everyone, welcome back to another episode of the Crypto 101 podcast. |
| 0:14.8 | It is I, Pizza Mind here, your host, and I am joined today by Ash Gamy, the growth hacking extraordinaire at DeSo, Decentralized Social |
| 0:25.4 | Protocol. |
| 0:26.4 | Ash, welcome to the Crypto 101 podcast. |
| 0:29.7 | Thank you so much for having me. |
| 0:31.4 | I'm excited to be here. |
| 0:32.3 | I'm a huge fan. |
| 0:33.8 | And I'm a huge fan of what you're doing as well, making social networks open and honest and back of the hands of the people. |
| 0:42.3 | What you've built over at DeSoe is so much more than just a decentralized Twitter. |
| 0:47.3 | We'll get into that in a second. But first, let's learn who you are. |
| 0:51.3 | Tell us a little bit about your background, how you got into the space and |
| 0:54.8 | how you wound up being the head of marketing over there at DeSoe. |
| 0:58.0 | Yeah, so I've been to do a digital marketing forever, like 10 or 12 years. I started at the small |
| 1:05.1 | local level for small local businesses in Denver, grinded my way up through the agency ranks. And then, you know, |
| 1:12.4 | during that time, you don't really have a portfolio as like an SEO or content guy. So I spun up a |
| 1:18.5 | blog for Daily Fantasy Sports. So I could basically try marketing tactics and see what worked. And then I |
| 1:25.6 | could go to agencies and be like, hey, like this works. |
| 1:28.9 | I can do it for you or I could get clients that way. Well, I ended up getting like a lot of |
| 1:33.9 | organic traffic to the site. And I had a partner at the time too. We monetize the website and |
| 1:40.0 | sold projections and like premium content and stuff. So I was it was like it's kind of like a |
| 1:45.6 | startup I was moonlighting managing that site and then working at agencies during the day and then |
| 1:51.2 | you know late 2016 early 2017 comes around and I read a book called Ethereum by Henning |
... |
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