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CRYPTO 101

Ep. 501 How Macro Environments Affect Your Web3 Marketing

CRYPTO 101

Bryce Paul & Brendan Viehman

Business, Investing

4.6821 Ratings

🗓️ 12 January 2023

⏱️ 44 minutes

🧾️ Download transcript

Summary

In this episode of Crypto 101 we talk to Ash Ghaemi of DeSo which is a new layer-1 blockchain built to decentralize social media, and scale storage-heavy applications to billions of users. Decentralized Social is empowering an internet that’s creator-led, user owned, and open to millions of developers around the world to build off one another!


Guest Links:

https://www.deso.com/

https://twitter.com/desoprotocol


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Show Links:

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Transcript

Click on a timestamp to play from that location

0:00.0

All right, everyone, welcome back to another episode of the Crypto 101 podcast.

0:14.8

It is I, Pizza Mind here, your host, and I am joined today by Ash Gamy, the growth hacking extraordinaire at DeSo, Decentralized Social

0:25.4

Protocol.

0:26.4

Ash, welcome to the Crypto 101 podcast.

0:29.7

Thank you so much for having me.

0:31.4

I'm excited to be here.

0:32.3

I'm a huge fan.

0:33.8

And I'm a huge fan of what you're doing as well, making social networks open and honest and back of the hands of the people.

0:42.3

What you've built over at DeSoe is so much more than just a decentralized Twitter.

0:47.3

We'll get into that in a second. But first, let's learn who you are.

0:51.3

Tell us a little bit about your background, how you got into the space and

0:54.8

how you wound up being the head of marketing over there at DeSoe.

0:58.0

Yeah, so I've been to do a digital marketing forever, like 10 or 12 years. I started at the small

1:05.1

local level for small local businesses in Denver, grinded my way up through the agency ranks. And then, you know,

1:12.4

during that time, you don't really have a portfolio as like an SEO or content guy. So I spun up a

1:18.5

blog for Daily Fantasy Sports. So I could basically try marketing tactics and see what worked. And then I

1:25.6

could go to agencies and be like, hey, like this works.

1:28.9

I can do it for you or I could get clients that way. Well, I ended up getting like a lot of

1:33.9

organic traffic to the site. And I had a partner at the time too. We monetize the website and

1:40.0

sold projections and like premium content and stuff. So I was it was like it's kind of like a

1:45.6

startup I was moonlighting managing that site and then working at agencies during the day and then

1:51.2

you know late 2016 early 2017 comes around and I read a book called Ethereum by Henning

...

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