Ep 492: Polly Hammond of 5Forests

Wine for Normal People

Alcohol, Lifestyle, Arts, Education, Food, Wine, Dining, Grapes

4.6 • 1.5K Ratings

🗓️ 3 October 2023

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week, my close friend, web guru, and the best digital marketer in the wine biz -- Polly Hammond of 5Forests -- discusses some fascinating topics in wine. We have a great conversation about the state of wine marketing, it's disconnection with normal people (and reasons for it), and how there is more to some trends than clickbait would have you believe!

Polly is very different in the world of wine. She is actually a regular person, who understands how normal people think about and drink wine. She is the Founder and CEO of 5forests, where she works with wineries around the world to help them understand how to reach normal people, and bridge the gap between the wine industry and the people it’s supposed to serve.

If you love winefornormalpeople.com, it’s Polly’s work (and if you need help with a company web site, she doesn’t just do wine stuff, so contact her to help you).

She is launching “Head Training” this month, her third podcast/web series on wine to help educate winery owners and others in the wine business on good marketing practices. It’s a weekly YouTube Series that is focusing on in depth topics, some are interviews, and some are recaps. Check it out on the 5Forests YouTube channel!

Full show notes are on Patreon. Become a member today!

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I love my exclusive sponsor, Wine Access, my go-to source for the best selection of interesting, outstanding quality wines you can’t find locally.

Go to www.wineaccess.com/normal to join my co-branded wine club with Wine Access and www.wineaccess.com/wfnp so see a page of the wines I'm loving right now from their collection. Get 10% your first order with my special URL. The holidays will be here before you know it -- plan ahead and order great wines for the season today!

To register for an AWESOME, LIVE WFNP class with Elizabeth go to: www.winefornormalpeople.com/classes

Transcript

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0:00.0	Welcome to Wine for Normal People, the podcast for people who like wine, but not the snobbery
0:12.6	that goes with it.
0:13.9	I'm your host, Elizabeth Schneider, author of the Wine for Normal People book, and certified
0:20.1	wine dork.
0:21.1	And I'm MC Ice, just a wine-loving normal person.
0:24.1	This podcast is sponsored by Wine Access as we move into the holiday season, start thinking
0:28.6	about what wines you want to order and get on wineaccess.com slash WFNP, have them shipped
0:34.0	right to your door, check it out today, and listen in the middle of the show for more details.
0:39.0	Wineaccess.com slash WFNP.
0:41.9	Today, by help my very close friend, my web guru, and the best digital marketer in the
0:48.6	wine business, Polly Hammond is very different in the world of wine.
0:53.2	She's actually a normal person who has done many different things in her life, and although
0:57.9	she's in the wine industry, she and I are such good friends because we very rarely talk
1:02.7	about wine.
1:03.7	We're both real people and real friends.
1:06.2	Polly is the founder and CEO of Five Forests, where she works with wineries around the world
1:11.7	to help them understand the digital world.
1:13.9	She helps them better understand how to reach us and bridge the gap between the wine industry
1:18.9	and the people it's supposed to serve.
1:20.9	And if you love wine for normal people.com, the newly launched site, it's Polly's work.
1:26.3	If you need help with a company website, you have to go to Five Forests.com.
1:29.5	She doesn't just do wine stuff.
	...

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