Ep.49 A Rare Behind The Scenes Into REFY'S Jess Hunt + The Untold Story Of How She Shook The Beauty Industry
Working Hard with Grace Beverley
sophie@grace-beverley.com
4.2 • 904 Ratings
🗓️ 10 July 2023
⏱️ 60 minutes
🧾️ Download transcript
Summary
There’s no question Jess Hunt, co-founder of REFY, social media influencer and model has taken on the entire beauty industry. Having amassed a huge 1.8 million followers just on Instagram, Jess has turned her influencing empire into entrepreneurial success.
In November 2020, Jess launched the beauty brand REFY with co-founder Jenna Meek. Having wild success with the revolutionary Brow Sculpt having a 100k waitlist and once launched had sold out within just 6 weeks. Since, the Brow Sculpt has become a firm cult favourite, Jess and Jenna has expanded its product range and is now stocked in Selfridges and Sephora across the UK, US and Canada. Selling more than 2.5 million products and a 50 million GBP valuation Jess shares her sensational story, from the reality of the influencer industry, to changing careers and what it takes to be the co-founder of REFY.
The crazy story behind Jess Hunt's photoshop story
How Jess Hunt became a viral influencer
How Jess Hunt co-founded viral beauty brand REFY
How Jess Hunt grew REFY to selling over 12 million products
Jess Hunt on the power of influencer marketing
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Transcript
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| 0:00.0 | It's the first customer of the day. |
| 0:02.0 | The unexpected 20% tip and the 100% boost to your confidence. |
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| 0:17.0 | And with our free business account, you can manage all things money with zero hassle all in one place. |
| 0:24.4 | Make it count with SumUp. Download the app or find out more at sumup.com.uk. |
| 0:32.1 | I remember I just like, I was like panicking. Oh my God. I've put so much money into this now. |
| 0:36.5 | Like what happens if we just end up with all of these browscops? |
| 0:40.6 | Nobody wants them. |
| 0:41.5 | Going from that dynamic to then having a bigger team, |
| 0:44.8 | honestly being like such a big adjustment. |
| 0:46.8 | Progress that we've made is insane. |
| 0:48.6 | And the growth we've had is insane. |
| 0:49.8 | Even to think that I'm sat here now with you talking about what I have achieved, people are like, |
| 0:56.3 | well, you don't do beauty. Why launching a beauty brand is such a daunting thing. I know you put so much |
| 1:01.2 | in behind the scenes, like so much like financially, so much time. So by the time it actually comes |
| 1:05.6 | to launch it, you're a little bit like, oh my gosh, do people actually have to see this? Someone had sent me a picture. Like, I can't believe this. |
| 1:11.6 | And it just blew up and went crazy. |
| 1:13.6 | So I don't actually know if I've shared this story before, but... |
| 1:16.6 | What is up, guys? And welcome back to, hard, hardly working. Why am I rapping? |
| 1:31.7 | Today's episode is incredibly exciting. We have Jess Hunt on today. I personally have followed |
| 1:37.6 | Jess's journey for a while and I've loved, loved, loved, loved, loved what she's done, |
... |
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