Ep. 487: Robert Cialdini Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

Michael Covel

Investing, Business

4.6 • 730 Ratings

🗓️ 23 September 2016

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

My guest today is Robert Cialdini, an American psychologist and academic. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University, as well as at the University of California at Santa Cruz. He is best known for his 1984 book on persuasion and marketing, Influence: The Psychology of Persuasion. It was based on three "undercover" years applying for and training at used car dealerships, fund-raising organizations, and telemarketing firms to observe real-life situations of persuasion.

The topics are his books Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade.

In this episode of Trend Following Radio we discuss:

Establishing trust before asking for anything
Rational self interest
Anchoring a persons perception
Asking for advice rather than an opinion
Warren Buffett’s shareholder letter
Environmental responsibility

Jump in!

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I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

To start? I’d like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/

You can watch a free video here: https://www.trendfollowing.com/video/

Can’t get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast

My social media platforms:
Twitter: @covel
Facebook: @trendfollowing
LinkedIn: @covel
Instagram: @mikecovel

Hope you enjoy my never-ending podcast conversation!

Transcript

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0:00.0	This is Trend Following Radio, where great thinking comes alive.
0:10.9	Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings.
0:21.2	I am your host, Michael Coval.
0:24.0	Not filtered, raw, honest.
0:27.4	That's my passion.
0:33.2	My guest today is Robert Chaldingy.
0:35.9	He is best known for his 1984 book on persuasion and marketing.
0:40.8	Influence the psychology of persuasion. Selling over 3 million copies, translated into 30 languages,
0:50.1	Robert is the go-to man for understanding effective persuasion.
0:56.7	Robert has outlined six key principles of influence, reciprocity, commitment and consistency,
1:05.4	social proof, authority, liking, and scarcity.
1:10.5	His 1984 book that I cite goes into each of those in-depth.
1:16.7	Our conversation today, though, is something different. His newest book, Presuasion, a revolutionary
1:23.4	way to influence and persuade. Presuasion comes before the persuasion.
1:30.2	This is priming the table, getting people ready to accept the messaging.
1:37.5	I hope you enjoy my conversation today with Robert Chaldingy about pre-suasion.
1:42.8	Thank you. with Robert Chaldingy about persuasion.
1:57.6	The last couple years, my guests, and I'm sure many of these people are peers, friends,
1:58.0	associates.
2:01.4	My guests have included Daniel Knaman, Vernon Smith,
2:06.2	Gerd Gigginrinzer, Stephen Pinker, Lori Santos, Collar, Cameron, Anders, Erickson, Dan Errelly,
2:11.3	Phil Tetlock, Barry Schwartz. The list goes on. I would have had you on much earlier,
	...

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