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SaaS Interviews with CEOs, Startups, Founders

Ep 456: $700k Agency Enters Group Coaching Space. Why? With CEO AriMirza

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 23 October 2016

⏱️ 19 minutes

🧾️ Download transcript

Summary

Ali Mirza, used to sell personal insurance door to door in Canada before getting fired and electing to venture out on his own. Listen to learn how he transformed his floundering sales career into a winner that he now sells to other companies.

Famous Five:

  • Favorite Book? – How to Win Friends and Influence People
  • What CEO do you follow? – Henry Ford
  • Favorite online tool? — Mixmax
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be? – “Stop being so afraid and just go do it. Work hard and smart.”

 

Time Stamped Show Notes:

  • 01:40 – Nathan introduces Ali to the show
  • 02:06 – Ali build sales processes for mid-market companies
  • 02:22 – Ali charged based on the work that he has to do
    • 02:40 – His program ranges starts at $ 20-25,000 to $ 130,000
  • 03:00 – Typical retainers
  • 03:43 – HH Land Developments as a client
    • 03:53 – Didn’t pay retainers
  • 04:20 – Ali has 4 employees
  • 04:33 – Ali’s business was founded in 2011
  • 04:42 – First year revenue
  • 05:25 – Total 2015 revenue
  • 05:35 – 2016 target revenue
  • 05:58 – They are back on startup level now
  • 06:20 – Number of customers at the moment is 5 – 6
  • 06:45 – Ali wants to be a consulting space
  • 07:17 – Why would people choose Ali?
    • 08:20 – “It doesn’t matter what you’re selling. What matters is what your client is buying”
    • 08:41 – Need to figure out what the client exactly need
  • 09:24 – Ali is launching a new business
    • 10:30 – Building an online platform where we can do Monday morning meetings
    • 11:27 – Is a webinar based hosting a sales meeting
    • 12:45 – People will pay Ali a subscription fee to meet him in Monday morning meetings
    • 12:50 – Will be launched in Canada in January
    • 13:00 – First year goal
  • 13:33 – Net margin in consulting business
  • 14:17 – “In the long term, I may have thousands of people in Monday morning meeting”
  • 14:45 – Reach Ali through RoseGardenConsulting.com
  • 16:50 – The Famous Five

 

3 Key Points:

  • Take your failures and turn them into inspiration.
  • Be your own self.
  • Adjust to your client’s needs and don’t just stick with what you can offer.

 

Resources Mentioned:

  • Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Assistant.to – The site Nathan uses to book meetings with one email.
  • RoseGardenConsulting.com – Ali’s website
  • Show Notes provided by Mallard Creatives

Transcript

Click on a timestamp to play from that location

0:00.0

This is the top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.

0:09.0

You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.

0:16.0

I'm now at $20,000 per talk.

0:18.0

Five and six million.

0:19.0

He is hell-bent on global domination. We just broke our 100,000 unit sold mark Five and six million. He is hell bent on global domination.

0:21.2

We just broke our 100,000 unit sole mark.

0:23.9

And I'm your host, Nathan Latka.

0:27.7

Okay, TopTrib, every Monday I give one of you $100 to invest in an idea and to get to the top.

0:33.8

To enter, subscribe to the podcast on iTunes now, and then text the word, Nathan, to 3344 to prove

0:40.5

that you subscribed. Last week's winner was Dr. Paul Vasquez, Dr. Paul Vasquez, with My Ads Nation,

0:51.2

and he currently is working a full-time job and is dying to get out guys little

0:56.6

CEO weapon for you I hate going back and forth via email to set up a meeting time you know

1:02.0

you got to send 12 13 emails go between your inbox and your calendar it's a pain in the

1:05.5

butt I started using nathan laccacom forward slash assistant totally free which i loved i reach out to the founders

1:12.2

and said you should pay me five grand i'll make you a sponsor on the podcast they did i'll tell you

1:17.1

more about the tool and how i negotiated the deal later on in the episode but for now check it out

1:21.9

nathanlacka dot com forward slash assistant totally free nathan latke here this is episode 456 coming up tomorrow

1:29.3

morning you guys are going to hear from Tommy Gibbons who sold over 4,000 units

1:34.4

of his tool that helps teach kids how to code with over two million dollars

1:38.7

raised top five good morning our guest today is Ali Mirza up he He used to sell personal insurance door to door in Soviet Canada. Now, eventually he got fired and decided to start building sales processes and freelance sales for other companies.

1:54.7

Currently, he's about to launch his new online learning platform, which we will talk about. Ali, are you ready to take us to the top?

2:00.9

I am ready to take you to the top.

...

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