Ep. 452: The Celebrification of Beauty & Fashion with Journalist Amy ODell
Fat Mascara
Fat Mascara LLC
4.8 • 1.8K Ratings
🗓️ 11 November 2022
⏱️ 38 minutes
🧾️ Download transcript
Summary
- Sponsor links & discount codes: shopmy.us/collections/31511
- Episode recaps with links: fatmascara.com/blog
- Products mentioned on Ep. 452: https://shopmy.us/collections/87600
- Private Facebook Group: Fat Mascara Raising a Wand
- Social media: @fatmascara, @jessicamatlin, @jenn_edit
- Submit a "Raise A Wand" product recommendation and be featured on the show: email [email protected] or leave a voicemail at 646-481-8182
Become a member at https://plus.acast.com/s/fatmascara.
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hi, everyone. Welcome to Fat Mascara. I'm Jen. Jess is here for this interview as well, |
| 0:10.8 | but I'm just popping on first to give you a little background on our guest, Amy O'Dell. |
| 0:15.9 | So this interview is a culmination of a discussion we've been having for quite a while here at Fat |
| 0:20.9 | Mascara. You know about the evolution of media, the intersection of fashion and beauty culture, |
| 0:26.4 | and the biggest theme you've heard us harp on this endlessly. How celebrities have infiltrated |
| 0:31.9 | the beauty worlds. So Amy is a journalist and the author of Anna, The Biography, a deeply researched |
| 0:37.2 | book about Anna Winter and her rise to fame at Vogue. She's also worked at Buzzfeed and Cosmopolitan. |
| 0:42.2 | Her work has appeared in New York, Time, Bloomberg, Business Week, and others. And Jess and I are huge |
| 0:48.3 | fans of her substack newsletter, Back Row, which Amy calls an ad-free fashion and culture newsletter |
| 0:54.4 | that publishes what legacy media can't. We asked her on the show to discuss some of the topics |
| 0:59.5 | she's been writing about and to have her turn her sharp analysis and critical eye on the beauty |
| 1:04.9 | industry for a minute. So let's get into it. So Amy, hi, welcome. You know, we started talking |
| 1:16.6 | immediately. As soon as we got online, I don't want our listeners to miss out on any of this. |
| 1:20.0 | So let's get right into it. You're a fashion journalist, but also a pop culture commentator and |
| 1:23.9 | someone who watches the evolution of media really closely. What would you say are the biggest |
| 1:29.0 | influences shaping how we see beauty and fashion today? So I think the 2010s were the era of |
| 1:34.8 | Instagram and social content. And I think the 2020s are the era of TikTok, short firm video, |
| 1:43.6 | and individual voices like me who is writing their own substack. And content consumption |
| 1:52.7 | is really going to newsletters dramatically away from websites. And I think media brands. |
| 2:00.4 | So I think it's going to be a hard decade for those legacy media brands, although they've had a lot |
| 2:04.4 | of hard decades in recent years. I definitely agree. And I think that puts a lot more power, |
| 2:10.5 | right? And it feels like a lot more, it feels like a more democratic era. Yeah, I think so. And then, |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Fat Mascara LLC, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Fat Mascara LLC and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.