I was like, well, if I throw a mic on, then I can help others the way that these people have all helped me.

Born in the heart of the Pennsylvania deer camp, with the help of experts, friends, and local legends,

we bring you valuable knowledge and powerful stories for your hunting adventures.

Welcome to the East Meets West Hunt podcast with your host, Bo Martonic.

Last year, I was listening to a podcast.

I listened to a lot of podcasts that aren't hunting related and whether business related or whatever else.

And this one was from Alex Hermosie.

His podcast is called The Game.

And he was talking about something when it comes to business about how to scale a business.

And he basically took scale and broke it down into each letter standing for something different and how it applies to scaling a business. And when I was listening to it,

I was like, man, this is so relevant when it comes to hunting. And especially when you think of,

I don't want to pigeonhole this to just new hunters, but I think when you're new to any endeavor, and I'll give an

example for myself and how I kind of use this strategy inadvertently when it comes to

when it comes to hunting and learning something new. So to keep folk, I think a lot of times there's so much information out there.

You can find anything you want to learn about hunting on YouTube or from podcasts, but there's

so much, it's hard to know what you need to focus on and to help you actually be able to get

better.

So the definition of scaling a business is growing a company while keeping costs low and maintaining quality.

So it involves planning, implementing new systems, and increasing revenue without increasing expenses.

So Alex Formosie broke it down in this acronym.

So S is for start, C is for compound, A is for augment,

L is for leverage, and E is for expand.

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