Ep. 44 - Jason SurfrApp: $1 Million Selling My Identity

The James Altucher Show

James Altucher

Education, Business

4.6 • 2.7K Ratings

🗓️ 19 September 2014

⏱️ 86 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jason SurfrApp (formerly Jason Headsetsdotcom & Jason Sadler) is as unconventional a marketer and entrepreneur as you'll find anywhere. He's an idea machine who knows how to execute his ideas. He created IWearYourShirt, a company that used sponsored t-shirts to promote businesses on social media, and in 2012 and 2013, he auctioned off his last name to the highest bidders. James and Jason dive into what it takes to really build a buzz, and talk about whether traditional PR companies are worth the money they charge. Jason has found a better way... He just asks. That may seem easy, but it's really a huge amount of work to do it right. Do you have a "trust circle"? James and Jason talk about how important it is to have one. Frustrated by the confusing landscape of book publishers and book agents, Jason chose himself by self-publishing and raising over $75,000 through sponsorships in his book Creativity For Sale before a single word was written or a single copy of the book sold. ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	This isn't your average business podcast and he's not your average host.
0:06.4	This is the James Altature show on the Standsbury Radio Network.
0:21.3	This is James Altature and I'm actually introducing Jason Surferap.
0:27.9	It's not his real last name.
0:30.3	He sold his real last name.
0:32.5	In fact, over the past five years, as he'll describe it, he is sold bits and pieces of
0:40.3	his identity for more than a million dollars in total.
0:46.4	And it seems surprising.
0:47.4	When I say identity, I don't mean he sold a soul or anything, but he like the logo on
0:52.9	his shirt, his last name, he'll describe more.
0:55.8	And what I think is fascinating about this interview is not that anyone can go out and
0:59.9	sell their identity and make a million dollars, but the guy is insanely creative about how
1:05.8	he has chosen to make money.
1:08.4	And everybody's got that creativity inside of them and he's going to describe how he did
1:12.7	it.
1:13.7	So we're going to jump right into the conversation with him, which is why I'm doing this
1:16.8	intro because the podcast actually starts off right mid conversation with him, but let's
1:22.8	get into it.
1:26.2	So basically, you sold a million dollars worth of not T-shirts, but essentially you offered
1:35.1	to wear other people's T-shirts for a day.
1:38.8	So you sold a million dollars worth of that.
1:41.1	So an example is I might want to buy James Alterscher.com.
	...

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