This isn't your average business podcast and he's not your average host.

This is the James Altature show on the Standsbury Radio Network.

This is James Altature and I'm actually introducing Jason Surferap.

It's not his real last name.

He sold his real last name.

In fact, over the past five years, as he'll describe it, he is sold bits and pieces of

his identity for more than a million dollars in total.

And it seems surprising.

When I say identity, I don't mean he sold a soul or anything, but he like the logo on

his shirt, his last name, he'll describe more.

And what I think is fascinating about this interview is not that anyone can go out and

sell their identity and make a million dollars, but the guy is insanely creative about how

he has chosen to make money.

And everybody's got that creativity inside of them and he's going to describe how he did

it.

So we're going to jump right into the conversation with him, which is why I'm doing this

intro because the podcast actually starts off right mid conversation with him, but let's

get into it.

So basically, you sold a million dollars worth of not T-shirts, but essentially you offered

to wear other people's T-shirts for a day.

So you sold a million dollars worth of that.

So an example is I might want to buy James Alterscher.com.

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