EP 438: Dancing His Way to $100k+ Business with Instagram Genius, Dancing Wizard Zach Benson

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 5 October 2016

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Zach Benson, an award-winning dancer who travels around the world running instructional clinics. He's been featured as a Round 4 finalists on FOX TV’s “So You Think You Can Dance,” and he’s also the founder and CEO of Assistagram.co.

Famous Five:

Favorite Book? – The Slide Edge
What CEO do you follow? – Jeff Olson
Favorite online tool? — Slack

Do you get 8 hours of sleep?— “Usually 7 and a half”
If you could let your 20 year old self know one thing, what would it be? – “I wish I knew everything then that I know now”

Time Stamped Show Notes:

01:40 – Nathan introduces Zach to the show
02:13 – How the dance clinic works
- 02:20 – Place, schedule, and class pricing
03:06 – Total revenue of the dance clinic in 2015
03:35 – Zach talks about how he partners with dance studios
- 04:25 – CTA
05:14 – Number of students per class
05:53 – Assistagram.co
- 06:07 – Team in the Philippines
- 06:27 – Hashtag optimization
- 06:58 – How to find hashtags to use
- - 07:14 – There’s no database
  - 07:40 – Follow/unfollow process
08:38 – ROI
- 09:04 – Sample of Zach connecting and making a deal
10:17 – Cold marketing and prospecting
- 10:40 – Finding people on your niche
11:03 – Working with Four Seasons
- 11:14 – Regular hotel room rate
- 11:40 – How Zach got a free stay at the hotel
- - 12:35 – Writing a free blog post
13:00 – Benefits of a good Instagram profile
13:26 – Current number of Assistagram clients
- 13:40 – Average pay a month
- 13:53 – Assistagram’s services
14:28 – How to get people go to your Instagram account
15:38 – Reach Zack thru his email, website and Instagram.
17:58 - The Famous Five

3 Key Points:

It’s all about timing.
Find the mentor who can help you grow.
Be consistent and persistent.

Resources Mentioned:

Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal developers.
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks – The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
Assistagram.co - Zach’s business website
@thetravellerslist – Zach’s Instagram handle
[email protected] - Zach’s email address
Show Notes provided by Mallard Creatives

Transcript

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0:00.0	This is the top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
0:09.0	You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
0:16.0	I'm now at $20,000 per talk.
0:18.0	Five and six million.
0:19.0	He is hell-bent on global domination. We just broke our 100,000 unit sold mark Five and six million. He is hell bent on global domination.
0:21.2	We just broke our 100,000 unit sole mark.
0:23.9	And I'm your host, Nathan Latka.
0:28.0	Okay, Top Tribe.
0:29.1	This week's winner of the 100 bucks is Rhett Gillins.
0:33.0	He's in the restaurant industry and he feels stuck.
0:35.9	He wants to start his own software business. So
0:37.7	congratulations, Rhett, for your guys' chance to win 100 bucks every Monday morning. Simply
0:43.3	subscribe to the podcast on iTunes now in order to enter and then text the word Nathan to 3344
0:50.0	to prove that you subscribed. Okay, many of you heard I made a big league acquisition of a company called Send Later,
0:57.6	and I'm a greedy business guy.
0:59.1	I didn't want to give away equity to a technical co-founder.
1:01.7	So I found my coders on a website called TopTol at Nathan Latka.com forward slash T-O-P-T-A-L.
1:08.9	I paid over $12,000 to the site to a guy named he
1:12.4	shaming in china who i've never met but we're going to build a big business together i'm
1:17.0	taking send later public by the time i turn 30 i'll tell you more about top till later on in this
1:21.4	episode nathan latka here this is episode 438 coming up tomorrow morning you're going to learn from
1:27.4	laura berens woo she's raised nine million dollars for her company go This is episode 438. Coming up tomorrow morning, you're going to learn from Laura Barron's Wu.
	...

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