Sue Zimmerman, the creator of the online Instagram course Ready, Set, Gram! In addition to her popular instruction, Sue is also a powerful speaker on prominent stages like Social Media Marketing World, and a highly sought after business coach. She's passionate about teaching business owners and marketing professionals how to leverage the power of Instagram to get tangible business results.

Famous Five:

• Favorite Book? – Book Yourself Solid
• What CEO do you follow? – Sophia Amoruso
• Favorite online tool? — Dropbox

• Do you get 8 hours of sleep?— “Absolutely. I have to”
• If you could let your 20 year old self know one thing, what would it be? – “I wish I knew how to collaborate with people who I knew, like and trust.”

 

Time Stamped Show Notes:

• 01:37 – Nathan introduces Sue to the show
• 02:40 – Sue’s focus at the moment
• • 02:45 – How to leverage power of Instagram stories
• 03:04 – How Sue makes money in teaching
• • 03:17 – Successful online courses
  • 03:56 – Paid webinar
  • 04:18  - Sent email to list of a little over 21,000
• 05:24 – Registration from the list
• • 05:50 – Thousand seats for webinar
  • 05:58 – UTM links
• 06:20 – Maximum revenue for successful campaign
• • 06:26 – Between $5,000 and $10,000 on a week  preparation
• 07:10 – How to manage priorities with the team
• • 07:23 – Nurture sales funnel
  • 07:48 – Ready, Set, Gram
• 08:43 – Partnered with trusted affiliate
• 09:27 – Business model
• • 09:35 – Online marketing educators
• 09: 58 – Payment per student
• • 10:09 – $700/month on a 6-month plan
• 10:33 – Create a micro community
• 11:25 – Total revenue for 2015
• 11:35 – Goal for 2016
• 12:03 – Closed her store last year
• • 12:27 – Started her store in 2007
• 12:52 – Sue’s payment per speech
• • 13:05 – First paid speaking gig
  • 14:04 – Different ways to get compensation when you speak
• 14:40 – Connect with Sue thru her Instagram and use the hashtag #suebmademedoit and tag her and Nathan
• 17:35 – The Famous Five

 

3 Key Points:

• Take the risk—removing something valuable from your live is worth it if that valuable thing keeps you from growing.
• It always feels good to be able to help and empower people.
• Focus on your priorities – teamwork always come in handy.

 

Resources Mentioned:

• Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.
• Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks – The site Nathan uses to manage his invoices and accounts.
• Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
• @suebzimmerman – Sue’s Instagram
• SueBZimmerman.com – Sue’s website
• Show Notes provided by Mallard Creatives