Hey guys, welcome back to the show.

Today we're going to be talking about gender stereotypes because there's some more craziness happening in the UK.

You know, lately we've been getting a lot of our content from them and it's a good thing they can't charge us royalties.

As CNN reported this past Friday, quote,

depictions of girls as less academic than boys,

men being belittled for unmanly behavior,

and an array of other clicheed portrayals have been consigned to history in British commercials

as new rules come into effect banning gender stereotypes in advertising.

The changes announced in December and enforced from Friday onward

banned companies from using depictions of gender quote that are likely to cause

harm or serious or widespread offense. The article continues that advertisers will

have to tread carefully in scenarios the

watchdog sites is problematic. These include commercials that show a man with his

feed up while a woman cleans, a man or woman failing at a task because of

their gender, suggestions that a person's physique has

held them back for romantic or social success, or a man being belittled for performing

stereotypically female tasks.

Examples of potentially problematic material given by the Advertising Standards Authority or ASA

include a man failing to charge a nappy or a woman struggling to park a car, a commercial suggesting

that mums should prioritize cleanliness or looking attractive over their emotional well-being.

Okay, time out here. I have never in my life seen a commercial tell a mom to prioritize cleanliness or her looks over her emotional well-being.

Like, I don't even know what that would look like.

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