EP 427: $1m+ Agency to Launch SaaS Product SegMetrics.com with CEO Keith Perhac

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 24 September 2016

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Keith Perhac onto The Top. Keith is a marketing expert, developer, and designer. His goal is to take complex things and make them simple, understandable, and actionable for business owners. Today he is the CEO of SegMetrics and DelfiNet, technical marketing agencies that help companies create highly optimized sales funnels.

Famous Five:

Favorite Book? – Work the System
What CEO do you follow? – N/A
Favorite online tool? — HarvestApp

Do you get 8 hours of sleep?— Yes
If you could let your 20 year old self know one thing, what would it be? – “It’s not as scary as jumping off and leaving the company that you’ve been working on for 6 years to start on your own.”

Time Stamped Show Notes:

02:13 – Focus: DelfiNet or SegMetrics
03:02 – Founding day of SegMetrics and first revenue
- 04:20 – How SegMetrics is built
- 04:50 – Focused on building the greatest product
05:48 – Margins are better in SaaS
06:19 – Average sales per customer per month
07:10 – August Revenue
09:40 – 50% gross margins
10:15 – Biggest lever to increase profitability
- 11:02 – Traffic increased drastically
- - 11:55 – Acquisition cost
  - 12:16 – Biggest affiliate
  - 12:33 – Second biggest affiliate
  - 13:54 – Bootstrap
  - 14:26 – Similar with Angel Investing
  - 15:10 – The business’ worth
  - 16:13 – Keith was based in Japan
  - 16:38 – Developyourmarketing.com
18:57 – The Famous Five

3 Key Points:

Take advantage of your on-peak time.
Turn your previous challenges into positive experiences.
Don’t just focus on sales, focus on creating a great product.

Resources Mentioned:

Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal developers.
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks – The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
Developyourmarketing.com – Keith’s website
Show Notes provided by Mallard Creatives

Transcript

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0:00.0	This is the top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
0:09.0	You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
0:16.0	I'm now at $20,000 per talk.
0:18.0	Five and six million.
0:19.0	He is hell-bent on global domination.
0:21.2	We just broke our 100,000 unit sole mark.
0:23.9	And I'm your host, Nathan Latka.
0:27.7	Okay, TopTry, this week's winner of the 100 bucks is Jose Avila.
0:32.4	He is a 17-year-old that doesn't want to go to college and he wants to start his own business.
0:36.6	For your chance to win 100 bucks just like Jose every Monday morning, simply subscribe
0:42.1	to this podcast on iTunes right now and then text the word Nathan to 33444 to prove that you did it.
0:49.7	Folks, many of you heard I made a big league acquisition of a business.
0:53.3	Nathanlaka.com forward slash send later is the name of the business.
0:57.4	And I didn't want to give up equity to a developer because I'm a business guy.
1:00.6	So what I did is I used a website to find a guy named Hee Shaming.
1:05.3	I paid He over $12,000 to help me build Send Later.
1:09.7	And the site that I am using now is called top
1:12.1	doll at nathanlacka dot com forward slash t o p t a l i will build send later and do a big business
1:19.0	and i will take it public by the time i turn 30 i'll tell you more later on in the episode
1:24.5	top tribe this is episode 427 coming up tomorrow morning you're going to learn from Egbert, who he's a super creative
1:30.3	dad of four little ones.
1:32.3	He buys time by minimizing expenses and launches a drone information company.
	...

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