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SaaS Interviews with CEOs, Startups, Founders

EP 417 SPECIAL: Warner Interviews Latka: Con Artist or Brilliant Genius?

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 14 September 2016

⏱️ 73 minutes

🧾️ Download transcript

Summary

Sweeney Daniel, a partner at Hustle and Grow and Click Bank University. He launched his first company in high school which lead him to working full time in digital marketing. He decided to leave the corporate grind and is now focused on helping others create their digital business while maintaining a fun lifestyle.

Famous Five:

 

  • Favorite Book? – Ego is the Enemy by Ryan Holiday
  • What CEO do you follow? – James Schramko
  • Favorite online tool? — Clickfunnels and Drip
  • Do you get 8 hours of sleep?— Most of the time 7 and a half
  • If you could let your 20 year old self know one thing, what would it be? – Spend money and invest in assets

 

Time Stamped Show Notes:

  • 01:34 – Nathan introduces Sweeney
  • 02:04 – What Hustle and Grow is and how it generates revenue
    • 02:11 – Marketing list, promoting digital products, and an agency
    • 02:20 – Selling marketing and affiliate products and working closely with ecommerce partners
  • 02:28 – Founded in 2016
  • 02:38 – Hustle and Grow’s website
  • 02:53 – 2016’s revenue will be close to $1M
  • 03:17 – The most successful thing sold
    • 03:39 – Partnership with Click Bank
    • 04:01 – Providing digital products to Click Bank customers
    • 04:48 – How Hustle and Grow landed the deal
    • 05:05 – The pay and the partnership
    • 05:50 – Commission based income
  • 06:36 – Online Course Academy
    • 07:25 – Sold about 100
  • 07:03 – Sweeney worked with 4 7-figure businesses
  • 08:06 –Why not another line of business?
    • 08:21 – Sweeney was an employee earning $60K+commisions
    • 08:55 – Sweeney’s tragedies in college
    • 09:09 – “You need to have your ducks in a row in order for your business to grow.”
    • 09:28 – If Sweeney’s dad didn’t pass away
    • 09:53 – The before and after
  • 10:51 – The trend from tragedy to realization
  • 11:46 – Tragedy –one if the things that makes or breaks people
  • 12:01 – Sweeney had 2 podcasts in the past
  • 12:36 – Nathan’s experience with podcasts
  • 13:08 – The big thing is that people puts out a course but doesn’t build a brand.
  • 14:07 – Brand first, product second
  • 14:17 – Connect with Sweeney on Facebook
  • 15:53 – The Famous Five
  • 18:32 - Grab FREE Facebook Ads and Ecommerce Guide for The Top Tribe

 

3 Key Points:

  1. You need to have your ducks in a row in order for your business to grow.
  2. Tragedy –one if the things that makes or breaks people.
  3. The big thing is that people puts out a course but doesn’t build a brand.

 

Resources Mentioned:

  • Toptal– Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal
  • Host Gator– The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks– The site Nathan uses to manage his invoices and accounts.
  • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Ego is the Enemy by Ryan Holiday – Sweeney’s favorite business book
  • Clickfunnels and Drip – Sweeney’s favorite online tools
  • Connect with Sweeney on Facebook
  • Show Notes provided by Mallard Creatives

 

Transcript

Click on a timestamp to play from that location

0:00.0

This is the top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.

0:09.0

You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.

0:16.0

I'm now at $20,000 per talk.

0:18.0

Five and six million.

0:19.0

He is hell-bent on global domination. We just broke our 100,000 unit sold mark Five and six million. He is hell bent on global domination.

0:21.2

We just broke our 100,000 unit soul mark.

0:23.9

And I'm your host, Nathan Latka.

0:27.4

Okay, Top Tribe, this is a unique episode.

0:30.3

So many of you have said, Nathan, we'd love for somebody to interview you.

0:34.5

So I said, well, who knows me the best and who's good at interviewing? And none other than

0:39.1

Andrew Warner popped up. So Andrew also wanted me on his show. So what we've done is he has

0:43.8

interviewed me on this episode. It's about 40 minutes. I don't think I've ever had such a

0:49.6

controversial interview. I mean, Andrew hit me hard. He called a lot of my ex-employees and investors

0:55.8

beforehand. He understood the questions to ask, and I'll let you be the judge. We talk about things

1:01.6

relating to business, finance, personal, deals, you name it. If you've been wondering,

1:08.1

does Nathan do this or does Nathan do that? Andrew gets to the bottom of it. So he published this with a very interesting title. Is Nathan Latka a con artist or

1:17.1

basically a brilliant genius? He's getting good at copywriting. And I think you'll see from this

1:21.8

interview what he believes I am. It's a lot of fun. I'm going to toss it over now to Andrew and

1:26.9

the interview is going to get started.

1:30.0

Hey everyone. My name is Andrew Warner. I'm the founder of Mixergy.com. This is the place where I've

1:34.6

interviewed entrepreneurs about how they built their businesses and I've been doing this since

1:38.1

what, 2008 now. And the reason I do it is because I just love hearing how entrepreneurs

...

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