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SaaS Interviews with CEOs, Startups, Founders

EP 411: She Made $1.1M 2015 Performance Arts Center, Now Coaching with Stacy Tuschl

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 β€’ 683 Ratings

πŸ—“οΈ 8 September 2016

⏱️ 23 minutes

🧾️ Download transcript

Summary

Stacy Tuschl, who has maneuvered her way to the top with a brick-and-mortar business and has now entered the online world. She just launched her Level Up group coaching program, another step in the right direction as a true entrepreneur.

Famous Five:

Favorite Book? – Virtual Freedom
What CEO do you follow? β€” Amy Porterfield
Favorite online tool? β€” Google Calendar’s gTasks Pro
Do you get 8 hours of sleep? β€” Always.
If you could let your 20 year old self know one thing, what would it be? – Find a coach to work with immediately.

Time Stamped Show Notes:
01:40 – Nathan introduces Stacy
02:15 – She has been in business since she was 18
02:40 – Her performing arts center and her online world are both sources of revenue
03:05 – She started teaching dance in her parents’ backyard when she was 18
03:25 – The business snowballed, and people started to pay her
03:45 – The company is now 11 years old
04:05 – Total revenue was 1.4 million
04:15 – Tons of expenses with a brick and mortar business.
04:35 – Profit margins were not great
05:15 – She pays herself a salary and does distributions
05:50 – She strategizes with her CPA
06:15 – A team of 14
06:25 – Payroll was $350000 last year
06:40 – Unique sales were 2000 in a week
07:20 – Her coaching started the last couple years
07:25 – She wanted to challenge herself and help other people
07:55 – Selling one-on-one calls evolved into group coaching
09:00 – One-on-one coaching helps you get to know your customers and their needs
09:35 – Group coaching was launched last week
10:15 – Using Facebook
10:35 – She has about 2000 people on her list
11:05 – People could trust her and get behind her
11:24 – Spending on Facebook ads is $1200 for the first two weeks
11:50 – How her consulting business is doing.
12:50 – It was launched in November 2015
14:00 – A win-win and a partnership with her affiliates
14:35 – Writing a book was not to make money. She wanted to establish her expertise
15:05 – She wanted to help people get their businesses on track.
15:20 – Her last speaking gig
15:35 – About 50 people attended
16:00 – She made that event perfect, to attract attention for the future
16:20 – Her last paid speaking was for $1000
17:05 – How to know if a speaking opportunity is right for you
17:20 – Look at the audience and the connections
17:40 – Epic Launch is going to help her relaunch the book
18:20 – Connect with Stacy and follow her podcast, Business Rescue Roadmap.
18:35 – Text β€œLevelup” to 24587 to join her free Facebook community.
20:00 – The Famous Five

3 Key Points:
Find ways to strategize and save with your brick-and-mortar business.
Don’t be afraid to challenge yourself and take on new business ideas.
Get to know your customers’ needs.

Resources Mentioned:
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
Toptal – Great for business people to start building their app
Virtual Freedom – Stacy’s favorite business book
gTasks Pro – A new Google Calendars application that syncs your tasks to your calendar
Business Rescue Roadmap – A podcast to help you save your startup from going under
Epic Launch – Help to launch your book to the top of Amazon
Show Notes provided by Mallard Creatives

Transcript

Click on a timestamp to play from that location

0:00.0

This is the top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.

0:09.0

You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.

0:16.0

I'm now at $20,000 per talk.

0:18.0

Five and six million.

0:19.0

He is hell-bent on global domination. We just broke our 100,000 units sold mark Five and six million. He is hell bent on global domination.

0:21.2

We just broke our $100,000 unit sole mark.

0:23.9

And I'm your host, Nathan Latka.

0:27.9

Okay, Top Tribe, this week's winner of the $100 is Zach Ferran.

0:33.2

He's a 22-year-old Apple employee, and he's listening to the show and loving it.

0:38.6

For your chance to win 100 bucks every Monday, simply subscribe to the podcast on iTunes now

0:43.7

and then text the word Nathan to 3344 to prove that you did it to enter.

0:50.3

Folks, many of you heard I made a big league acquisition of a business.

0:54.1

Nathanlaka.com forward slash send later is the name of the business.

0:58.1

And I didn't want to give up equity to a developer because I'm a business guy.

1:01.4

So what I did is I used a website to find a guy named Hee Shaming.

1:06.0

I paid He over $12,000 to help me build Send Later.

1:10.5

And the site that I am using now is called

1:12.3

Topple at Nathanl.com forward slash T-O-P-T-A-L. I will build send later into a big business

1:19.7

and I will take it public by the time I turn 30. I'll tell you more later on in the episode.

1:25.3

Top Drive, this episode 411. Coming up tomorrow morning, you're going to hear from Joe Applebaum.

1:29.4

He has five kids, did $5 million in 2015 agency revenue with his company, Ajax Union.

1:37.1

Top drive.

...

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