EP 408: So You Want to Work in the Hunting Industry?

The Rich Outdoors

Cody Rich

Entrepreneurship, Marketing, Business, Sports, Wilderness

4.9 • 1.5K Ratings

🗓️ 5 December 2019

⏱️ 74 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today’s podcast I sit down with a good buddy Lyle Hebel. Lyle is one of the best marketers I know so I invited him on the podcast to answer one of the questions I consistently get from podcast listeners. How do I get into the hunting industry? How do I make hunting my job?

There is a lot in this podcast but we tried to help cover as much about getting into the hunting industry and overall working in a hobby industry as we could. Whether you are looking to get out of a carrier or just starting your first carrier there is some very valuable info throughout. Lyle has been in and around the industry for many years and I know I always value his input. This is definitely not your normal podcast covering hunting tactics, but if you get value from this conversation be sure to let us know. Also, if you have questions about things we talk about we would love to hear your feedback.

Show Notes:
Introduction – Lyle’s Background – 0:04:09
The Many Ways to Learn Marketing – 0:10:46
Getting Into Competitive & Saturated Industries – 0:16:27
Valid Skills to Focus on Improving – 0:20:47
Went to Side Hustle or Go All In & Finding a Balance – 0:24:53
The Hunting Industry & Branding in Depth – 0:30:52
Influencers, Audiences, & Trends to Look For – 0:38:48
Developing Your Own Voice & Style – 0:44:45
Marketing Advice for Start Ups & Young Brands – 0:51:23
Advice to Your 20 Year Old Self – 0:56:07
Downside to the Hunting Industry – 1:00:22
Closing Thoughts & Advice – 1:07:24

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Transcript

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0:00.0	If you go back, what advice would you give you 20 year old self?
0:03.0	I didn't take a ton of risks.
0:05.0	It worked out great.
0:07.0	I think looking back, I am just always curious where I would be
0:10.0	if I didn't stay here in Bozeman.
0:13.0	That's interesting, you say that.
0:14.0	Yeah, one of the jobs that I was looking at when I left was an illustration position for
0:19.0	Starbucks.
0:20.0	And so like that was my big play,
0:22.0	because Starbucks was like the thing, you know?
0:24.4	Yeah, yeah, well that would work.
0:26.5	They would probably giving you some stock too and I'd be like hosting us at your house up the canyon.
0:31.9	Yeah, life would be different.
0:33.2	Wait a tale is in your big ranch.
0:34.4	Yeah, all that sounds great.
0:36.4	Um...
0:37.4	You just make a lyle feel bad.
0:40.6	Oh, dang it.
0:41.6	That time you turn down this new startup called Starbucks.
0:45.0	Yeah.
0:48.0	Welcome to the rich outdoors, where we break down the tips, tactics, and strategies of hunting's great.
0:54.0	To not only help you become better hunters, but to motivate and inspire you between hunting
	...

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