EP 403: $650k Raised, Finland SaaS Copmany, 600 Customers with PromoRepublic.com

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 31 August 2016

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Max Pechersky, co-founder of PromoRepublic. His company focuses on helping marketing freelancers get new ideas and strategies for content marketing. As PromoRepublic continues to grow, the company is stretching its boundaries to provide more products for freelancers.
Famous Five:

Favorite Book? – Intercom on Product Management
What CEO do you follow? —
Favorite online tool? — Wunderlist
Do you get 8 hours of sleep? — Almost never.
If you could let your 20 year old self know one thing, what would it be? — It’s ok if someone doesn’t like me.

Time Stamped Show Notes:
01:20 – Nathan introduces Max
02:05 – The co-founder of PromoRepublic
03:00 – He owns thirty percent of the company
03:20 – It’s a software service that helps with content marketing.
03:45 – Solving the frustrations of marketing freelancers
04:10 – The business was founded at the end of 2013
04:45 – First year total revenue – 30000 euro
05:00 – Now he has 10k in recurring revenue
05:50 – Total customers: 600
06:10 – Customer pricing is about $12 per month
07:00 -- $650000 raised
07:30 – It was a grant and a soft loan.
08:00 – Churn monthly is 8%
08:50 – They had to decide which customers to focus on
09:30 – They moved to freelance marketers
09:50 – It’s about $100 in acquisition cost
10:30 – The average person stays for about a year.
11:14 – Additional revenue streams
11:25 – Social media templates
11:40 – Like stock photos for social media posts
12:00 – [email protected]
13:30 – The Famous Five
3 Key Points:
Channel your product toward a specific market.
When you start to see success, look for additional revenue streams.
Come up with an idea that solves a fundamental problem.

Resources Mentioned:
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
Toptal – Great for business people to start building their app
Wunderlist – Max’s favorite online tool
Intercom on Product Management – Max’s favorite business book
Show Notes provided by Mallard Creatives

Transcript

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0:00.0	This is the top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
0:09.0	You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
0:16.0	I'm now at $20,000 per talk.
0:18.0	Five and six million.
0:19.0	He is hell-bent on global domination. We just broke our 100,000 units sold mark Five and six million. He is hell bent on global domination.
0:21.2	We just broke our $100,000 unit sole mark.
0:23.9	And I'm your host, Nathan Latka.
0:27.9	Okay, Top Tribe, this week's winner of the $100 is Zach Ferran.
0:33.2	He's a 22-year-old Apple employee, and he's listening to the show and loving it.
0:38.6	For your chance to win 100 bucks every Monday, simply subscribe to the podcast on iTunes now,
0:43.8	and then text the word Nathan to 3344 to prove that you did it to enter.
0:50.0	Top Drive, this is episode 403.
0:52.2	Coming up tomorrow morning, you'll hear from Roy Mann, who did 360 grand in June of 2016.
0:59.2	He's on track to do $4 million in annual occurring revenue. He has 5,000 customers paying $70 per month on average with his company, DePulse.
1:08.4	Okay, many of you heard I made a big league acquisition of a company called Send Later,
1:13.7	and I'm a greedy business guy.
1:15.0	I didn't want to give away equity to a technical co-founder.
1:17.7	So I found my coders on a website called Toptle at Nathan Latka.com forward slash T-O-P-T-A-L.
1:25.1	I've paid over $12,000 to the site to a guy named Hee Shiming in China,
1:29.9	who I've never met, but we're going to build a big business together. I'm taking Send Later
1:33.7	public by the time I turn 30. I'll tell you more about TopTil later on in this episode.
1:39.1	Top Tribe, good morning. Our guest today is Max Purcherski, and he is a passionate entrepreneur
	...

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