Ep. 402 • Building Real Connections & Community Online w/ Siiri Parks

The Hair Game

Salon Republic

Fashion & Beauty, Arts, Business

4.9 • 571 Ratings

🗓️ 16 June 2025

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Hairstylist @siiriparkss found overnight fame on TikTok... but what does it take to capitalize, sustain, and translate that popularity into clients in the chair?

We discuss how she advanced her career and built her online presence, as well the importance of connecting with your followers to build real relationships. We also have our first Hair Horror Story involving getting slapped!

This Week's Topics:

• The Impact of Constant Change on her Formative Years

• Ups and Downs: Her Early Years of Hairdressing

• Finding Her Place in the Salon

• Going Independent: A New Chapter

• The TikTok Effect: Building a Following

• Content Creation Strategies and Insights

• Engaging with Diverse Audiences

• Future Aspirations and Career Goals

• Navigating the Challenges of Content Creation

• The Impact of Community and Connection

• Hilarious Horror Stories from the Salon

Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance!

http://www.instagram.com/thehairgamepodcast

http://www.instagram.com/salonrepublic

http://www.instagram.com/loveerictaylor

Transcript

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0:00.0	Almost 100% of my Karen content, which is what put me on the map, was filmed in that break room because I didn't have clients.
0:10.4	Hey, I'm Hair Princess Steph.
0:12.1	I'm Ray Voltage Beauty.
0:13.2	Marilla Minelli.
0:13.9	Hey, everyone.
0:14.5	Win Claibor here.
0:15.4	Hey, I'm Natalie Ann, and you're listening to The Hair Game Podcast.
0:23.1	Hey, everybody, Donovan here, producer of the Hair Game Podcast.
0:27.1	Salon Republic has a new location opening this fall in Philadelphia.
0:31.4	Headed to the East Coast, our first one.
0:33.8	So if you're in the Philadelphia area, go to Salonopublic.com or our link in bio.
0:38.8	Book a virtual tour.
0:40.8	We'll show you around the space virtually and get dibs on your new hair home.
0:45.9	All right, on to our episode with Siri Parks.
0:49.2	How are you, Siri?
0:50.2	Nice to meet you.
0:51.3	How are you?
0:52.0	I'm great.
0:53.2	I'm doing great. I think that the Siri thing is just so funny
0:57.4	because, and I've, I've never known as Siri, but of course, Siri is a part of all of our lives
1:03.9	who have Apple products. And she's, like you said before we started recording, she's such a bitch, right?
1:10.4	She never does what we ask her to do.
	...

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