Ep. 399: Turn Your Bathroom into a Sanctuary with Erin Kleinberg

Fat Mascara

Fat Mascara LLC

Dermatology, Fashion & Beauty, Arts, Beauty News, Makeup, Skincare, Perfume, Fragrance

4.8 • 1.8K Ratings

🗓️ 29 April 2022

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Erin Kleinberg, co-founder of branding agency Métier Creative and The Coveteur & founder of lifestyle brand Sidia, is here to help you upgrade your bathroom. We chat about product organization, the right towels, better lighting, and whether you should hide things in your medicine cabinet before guests come over. Plus, she talks about recovering from the “girlboss” era; her fabulous grandmother Sidia, the inspiration for her brand; and some of her favorite products that—no surprise—look amazing on a shelf.

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Transcript

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0:00.0	Hey everyone, welcome to Fat Mascara. I'm Jess.
0:07.1	Welcome. I'm Jen Sullivan.
0:08.6	I'm gonna have my last name. I'm Jess Matlin.
0:10.6	You know, I do that because I changed my last name.
0:12.5	I still turn your mind myself. I'm not goldstein.
0:15.9	You know?
0:16.7	Well, I don't know.
0:17.6	I just felt like I had to add my last name. I don't know why.
0:20.4	I felt like we were going formal.
0:22.0	We are and we have Aaron Kleinberg.
0:23.7	Everybody's got two names.
0:24.8	Everyone's, yeah, we're going, everyone's two.
0:26.8	Everyone's, we're doing two today.
0:28.5	Okay, listen, Aaron Kleinberg.
0:31.3	I am so happy she is in our stew today.
0:34.4	Aaron Kleinberg is the founder of Sidia.
0:36.7	She's also, she's also found a three other brands in her lifetime.
0:39.6	This is her fourth brand, okay?
0:42.0	Sidia, we'll talk about her other brands, which like,
0:44.6	by the way, you probably know at least two of them, yeah.
0:48.2	She founded Sidia, which is this beautiful, like,
0:52.2	bath and body care brand.
	...

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