The more the world changes, the more we find comfort in the things that never change.

This is Rabbi Daniel Lapin on demand on the Blaze Radio Network.

Welcome to the Rabbi Daniel Lapin show, where I, your rabbi, reveal how the world really works. Thanks for being

part of the show. And as always, hey, thank you to you and you and you who have been doing such

yeoman work in promoting the show. I really appreciate every

time I see the show grows and the number of downloads increases, I get a jolt of enjoyment.

And for that, I thank you very much indeed. Those of you who have been passing it around, telling people about it,

promoting it, advocating it, and every now and then I see that actually happening. So that's

wonderful. Thank you very much indeed. You know, the reason that people invest, other than institutional investing, you know, many times people have money that I want to sit in a bank, so they'll put it in a big fund or a name organization, and that's understandable.

But talking about venture capital and private equity investing and angel investing, that is always done on the basis of the people, not the project.

So somebody who has no track record, has no long-term relationships, has not built up a reputation of trust and

goodness, he can come with the most compelling story in the world. He can come with the most

amazing piece of software or the most amazing product or the most amazing service.

And if he has trouble finding backers, the reason will be simply because he has not yet

established those connections, those relationships.

On the other hand, there are other people who have a

reputation for doing exactly what they say they're going to do. They have a reputation of

integrity. And those people will find that backers will come to them and say, look, I don't

know what you're next going to do, but count me in. I'd like to be in on the ground floor with whatever you're

doing next. And you might say to them, well, don't you want to know what my next business is

going to be? And most people say, no, I don't really care. I'm investing in you. And that's

one of the reasons that any kind of business development program that focuses on things you have to do is really only telling you half the story.

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