EP 332: This Agency Went form $30k to $1.3M in Annual Revenue with 14 Employees

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 21 June 2016

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Kevin Getch, the founder and director of digital strategy agency Webfor. He’s running a digital strategy agency that’s growing by 30% year on year - tune in to find out why he left his 6-figure job at the height of the financial crisis and how failures have given him the confidence to succeed.

Famous 5:

Favorite Book? – Good to Great
What CEO do you follow? — Sarah Bird
Favourite online tool? — Google Keep

Do you get 8 hours of sleep?— Yes
If you could let your 20 year old self know one thing, what would it be? — Get comfortable with being uncomfortable

Time Stamped Show Notes:

01:02 – Nathan’s introduction
01:45 – Welcoming Kevin to the show
01:50 – Webfor makes money from developing digital strategy, from website design to SEO optimisation
02:58 – Kevin left a 6-figure job in 2009 to found a business
03:50 – What gave Kevin the confidence to leave his job?
04:05 – “I’d had some pretty big failures - and that gave me the confidence”
04:37 – Mix of project-based and retainer-based income
04:50 – Marketing tends to be retainer-based, while design tends to be project-based
05:20 – A project is around $10k, while an ongoing marketing retainer will be around $2k per month
05:40 – Team of 14 people
06:24 – Works with around 60-70 clients per month
06:52 – First year revenue was around $30k
07:12 – Revenue in 2015 was $1.3 million - they’re aiming for $1.7 million in 2016
07:35 – Revenue growth has been around 30% each year
08:52 – Biggest cost is payroll
09:20 – Connect with Kevin on Linkedin
11:04 – The Famous Five

3 Key Points:

Get comfortable with being uncomfortable - that’s how you know you’re pushing yourself.
Take confidence from your failures - they help you to learn, and they show you how to get back up again
Take the leap. If you hate your job, then find an alternative and go for it.

Resources Mentioned:

Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

Transcript

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0:00.0	This is the top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
0:09.0	You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
0:16.0	I'm now at $20,000 per talk.
0:18.0	Five and six million.
0:19.0	He is hell-bent on global domination. We just broke our 100,000 units sold mark Five and six million. He is hell bent on global domination.
0:21.2	We just broke our 100,000 unit sole mark.
0:23.9	And I'm your host, Nathan Latka.
0:27.4	Okay, Top Tribe, every Monday I give one of you $100 to invest in an idea and to get to the top.
0:33.3	To enter, subscribe to the podcast on iTunes now, and then text the word Nathan to 3344 to prove that you subscribed.
0:41.3	Again, text the word Nathan to 33444.
0:46.0	Last week's winner was Dr. Paul Vasquez, Dr. Paul Vasquez, with My Ads Nation.
0:55.0	And he currently is working a full-time job and is dying to get out.
1:00.0	This is episode 332, coming up right and early tomorrow morning.
1:03.0	Episode 333, Warren Jolly, and how he made 15 million for managing ads in 2015.
1:10.0	Okay, Top Tribe, good morning, good morning, good made $15 million for managing ads in 2015.
1:12.6	Okay, TopTrive.
1:13.7	Good morning.
1:14.6	Good morning. Good morning.
1:15.5	Our guest today is Kevin Getch, and he is the founder and director of digital strategy at Web4,
1:21.0	a creative and digital marketing agency that has helped hundreds of businesses captivate their marketplace.
1:26.3	He's been quoted and published on leading sites like Forbes, Huffington Post,
1:30.3	Search Engine Journal, and Mashable.
	...

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