This episode is brought to you by Slack. With Slack, you can bring all your people and

tools together in one place. It's your digital HQ where you can increase productivity,

enable flexibility and automate workflows. Plus, Slack is full of game-changing features

like huddles for quick check-ins or Slack Connect, which helps you connect with partners

inside and outside of your company. Slack, where the future works. Get started at

Slack.com slash DHQ. People will often ask me why I'm so blunt, why I'm so direct in

my approach. And oftentimes they'll phrase it in a way that's a little less flattering

than that, but that's basically the question. You'll attract more flies with honey, Matt.

So people always tell me, and yeah, I don't use a lot of honey. I admit that. But first

of all, I'm not interested in attracting flies. Why would I want to attract flies? I've

never understood that expression. For the sake of the expression, why would you use the

one thing that nobody wants to attract? But second, I don't think the expression holds

anyway because it appears to me that one of the great problems in American society and

really kind of the film, the protective coating, the shell that covers everything in our

culture is in difference, apathy, intellectual and moral laziness is the issue. So if you

want to get through to people, if you want to reach them, if you really want to engage

them, you got to break through that sometimes. And that means necessarily being a little

bit more blunt. And if in the process, they end up feeling attacked and judged. And if

you hurt their feelings a little bit, well, that's okay. In fact, it could even be good.

You got to make them feel something first, make them care. Even if that's how they just

just you got to get them there first where they actually care and they're angry. So the

people get angry. I mean, I can take that. That's fine. But at least they feel something.

...