Lemonada.

Are Instagram links killing my reach?

Interesting question today from a listener who's posting on Instagram and they're

including links in their posts.

I'm not sure if it's just in the caption or somewhere

else, but basically all of a sudden nobody is seeing their posts. And so why is this? Well,

it's basically because Instagram wants people to stay on Instagram. And all social networks are like this

increasingly. They are waiting their algorithms to reward behavior that keeps people on the

platform as opposed to sending them away. And so if you're like, hey, click this link, then they're

going away from the platform. So maybe this is an official penalty. Maybe it's unofficial, but it's

definitely happening for sure. So what can we do about this or what can somebody in this situation

if you're a creator and you want to use a social network to bring people to your website or to your offer in some other form?

But there is this built in, like I said, increasingly common limitation.

What can you do?

It's something a lot of people are thinking about.

I'll give you the best solutions in this episode. Action-packed

episode, detailed question and my response coming right up.

Hey, Chris. My name is Katie, and I'm based in Nashville. Every time I post a new ceramic mug on

Instagram, I add my link tree in the captions so buyers can click through it in my Shopify store.

Lately, Reach has tanked and almost no one even sees my posts. Friends say Instagram Barry's

post with external links. I don't want to spam,

DM me to buy, but hiding the link kills sales. So what's the smart way to respect these

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