Lemonada. Service businesses can hit a pretty hard ceiling in the sense that your week only holds so many

billable hours. Like if you are charging a fee for a service, even if it's a good

fee, a good rate, you can only bill so many hours of the week, right? You have to sleep. You have to do

other things. So when your calendar is close to full, growth comes down to choosing the right lever. Do you

charge a bit more? Do you try to squeeze in more sessions? And maybe you do a little bit of both,

but ultimately you do need to make some kind of decision. So this is a good problem to have. When you're in

this situation, today's caller, for example, they're going to explain their numbers. They're going to

explain what they do. They don't need a rebrand or a sales funnel necessarily. They need some

clear math and a real world test. So we're going to

show them how like a little bit of a fee bump can lift their profit per hour without sacrificing quality.

It's always interesting to go into these situations because, as I say, it's a good problem to have,

but you do want to pay attention and make sure you are adjusting as you go along and not just doing

things the way you always have because here is some potential for growth. Let's see if we can

take advantage of it. I always encourage you listeners as well to pursue growth whenever you can,

even just a little bit, 1% a day can really get you far. So today's question, should I raise my

coaching rates or add more clients?

That question from our caller and my answer right after this.

Hey, team.

I'm a lifestyle improvement coach billing around 20 client hours a week at $100 per session.

My calendar is already near capacity, so growth options feel limited.

I keep debating.

Is it better to raise my rates by 10% for existing in new clients or poor effort into marketing to land 10% more people at the current price. I'm worried a price increase triggers churn, but I also

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