Lemonada. Can you make money by selling open box customer returns? You know, you buy stuff on

Amazon or some other online retailer and you end up returning it. Return goods are a huge business.

They are a category of their own.

There's all kinds of logistics and supply chain stuff that goes into managing returns

just because so much stuff is purchased online, so much stuff is returned.

So you've got returns and open box items as basically part of a hidden supply chain. And retailers,

Amazon sellers, they unload mixed condition goods to liquidators. They actually sell a lot of

these items in bulk by the palette, in fact. It's a pretty interesting little world.

And some people who get into this and buy and resell, they make a lot of money, or at least a very good

profit margin, others end up with mystery boxes of broken junk. So of course, you want to be the former,

not the latter. That would be the first, not the second. And the difference, at least a lot of it,

is process, like understanding your sell-through rate, product categories, refurbishment limits before you spend any money at all.

So if you're interested in this,

or if you just want to know how it works,

let's give this caller,

got a caller wondering about how to do it,

I'm going to give them a checklist to go from curiosity

to controlled experiment.

Detailed question from Jenna and my answer coming right up.

Hey Chris. I'm Jenna Rafi calling from Sacramento. I noticed liquidation palettes and open box

sections at big realtors full of lightly used or returned items, kitchen appliances, small electronics.

I'm considering buying returns in bulk, cleaning, testing them, then reselling individually on Facebook Marketplace or eBay.

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