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Organic search results are the slow cooker of marketing.

When you start getting organic search traffic from people typing in search terms and phrases that lead to your website on Google or other search engines, that is just fantastic.

It's inexpensive. I mean, it's free,

right, unless you've spent some money to get to that point, but still, usually very inexpensive or free. It's reliable, but it's rarely explosive. Like it doesn't just take off. It takes a long

time to seed that process and then to see it actually happen. So if that is the slow cooker,

paid social ads are the microwave. Like with paid ads, you get fast results. Your results are

almost immediate, usually the same day or within a couple of days. You've got some real data

to look at. And it also costs money, right? Because that's why it's paid. So it's easy to burn cash.

Like it's easy to get those results and it's easy to burn cash. Like, it's easy to get those

results and it's easy to spend a lot of money. So how do you test Facebook traffic or other

paid ads versus free traffic? Can you do a little test without spending a ton of money?

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