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Lemonada.

One of the things you notice if you've been online for a while is that each social

platform or really any kind of platform at all, like anywhere where people are commenting

or engaging or watching or posting, they each have their own kind of behavior. And it doesn't

work very well if you decide, oh, this is the behavior that I want to have, you know, from one

platform and I want to apply it somewhere else. There's this like shared language and sense of

expectation of how people do things. And this relates to today's listener question, which, by the way,

welcome to Saitosol School. Thanks for tuning in. She is building a pretty big platform on TikTok.

She's got 200,000 followers. And she's trying to encourage these followers to join her newsletter.

And it's a challenge. Like a lot of them do not want to join the email opt-in.

Now, the email opt-in is really valuable, and she knows this.

That's why she wants to bring them over.

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